GEORDIE Shore’s Abbie Holborn has shut down her fashion brand FestiGirl and has slashed her prices to £5 and admitted to “lots of mistakes”.
The reality star, 29, took to and to share the “bittersweet” news with her loyal fans.
Geordie Shore’s Abbie Holborn has revealed she’s closing down her fashion brand Credit: Anthony Harvey
She revealed the news in a video on Instagram and TikTok Credit: Instagram
Prices have been slashed to £5 on the FestiGirl website Credit: Festigirl
Speaking in a video, she began: “Some of you may or may not know, I own a clothing brand called FestiGirl and if you have been following me for a while, you’d know that I’ve had this brand for such a long time now.
“I know I started it when I was 21 and I’m 29 now, it’s literally been my brand, my life throughout the whole of my 20s, it’s all I’ve ever known.
“Last I came into a bit of a rut with it, didn’t really know what to do. I think anyone out there who has owned a clothing brand and that sells wholesale, which means you just buy in and resell, that kind of era is completely dead now.
“With the likes of , TikTok Shop, you can literally buy directly now from the supplier. So many brands that do have wholesale are now designing their own or manufacturing their own or closing down.”
Abbie continued: “I’ve made a lot of mistakes, I’m a lot more wiser now, I’ve learnt a lot of things from running the brand. I ran it completely by myself, my stock was in the garage, my nana used to ship all my stock to you over all them years.
“FestiGirl will be closing down and I was really upset for a long over it but I’ve now got a new direction and it’s not the end and I’m really, really excited to step into this new chapter.”
She wrote in the caption: “This journey has given me so many lessons, opportunities, and memories I’ll always be grateful for.
“Festigirl has been such a big part of my life and identity, so saying goodbye is bittersweet – starting this brand from my bedroom at just 20 years old with not a clue about business, and growing it to what it is, but now I’m ready something new!
“Everything on site is now £5 and the website will be closing in 48 hours, so grab what you can while it lasts!
“This isn’t the end… just the start of something new. A new era and brand is coming and I can’t wait to take you on the journey with me! Coming Summer 2026,” she expressed.
Her co-star, commented: “Forever proud of you my girl.”
Married At First Sight’s Nikita Jasmine said: “Well done for all the hard work Abbie. You still smashed it! & good luck on your new chapter.”
Despite her business closing down, Abbie’s personal life is booming as she’s loved up with former star Jack Rigden.
She’s now and they live together in their own home, along with their pet pooch Crumble.
He made an appearance on the latest series of Geordie Shore, with him flying out to Lisbon to surprise her.
Speaking about filming with her other half, Abbie previously told The Sun: “It was really weird because I’ve never on the show, on screen, had a boyfriend come in, ever, in all the years I’ve been on the show.
“So it was really quite a big deal for me. I remember I was nervous, I was excited.
“Everyone was saying they’d never seen this side of me, because obviously I’ve always been the single friend.”
She’s all loved up with her boyfriend Jack Rigden Credit: Instagram 
Eze Chidiebere Paul
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