COLEEN Rooney’s latest clothing collection dropped in Primark stores this week.
The I’m A Celeb finalist, 39, teamed up with the high street giant at the start of the year to release her debut range.
Primark’s new Coleen Rooney jacket has gone viral Credit: TikTok/@prmrk_lincoln
The Wag modelled the £26 jacket for her new collection Credit: Charlotte Hadden for Primark
It is selling out in stores across the country Credit: TikTok/@prmrk_lincoln
But some shoppers have claimed it is too chavvy to wear Credit: TikTok/@prmrk_lincoln
And it was obviously a hit, as the Wag has now launched her new AW26 By Coleen collection with Primark, with prices starting from £6.
She said: “When we started working together, I wanted to create clothes that genuinely fit into everyday life, and that’s what we’ve continued with this collection.
“It’s all about versatile pieces you can layer, dress up or down and wear again and again. We also wanted to introduce kidswear this time, which felt like a natural next step for me.
“Everything has been designed to be stylish, comfortable and affordable, helping women and families feel confident without spending more.”
A trendy cropped check tech jacket has proved the must-have buy from the latest drop, with all sizes sold out online for click and collect.
Staff have also reported huge demand for the £26 buy, available in XS to XL, with more than 100 flying off the rails in a single morning at one store and selling out in 90 minutes at another.
Describing the jacket on the website, the retail giant’s team say: “Outerwear has never been so stylish – this jacket features a cropped silhouette, a relaxed fit, a chic funnel collar for extra protection and an all-over check print.”
Primark superfan Laura , who regularly shares hauls from the retail giant and styling tips, is amongst the shoppers who raced to snap it up on release day.
She said on Tuesday: “Primark has launched the new Coleen collection TODAY and it’s absolutely unreal.
“Manager just told me they sold 126 of these £26 jackets this morning in another Primark store. I had to buy it!”
Workers at the Lincoln store also confirmed the jacket is currently their “most clicked product on click and collect”.
And other fashion fans have been left gushing over it, as one said: “Zara dupe! I’m obsessed, Zara was selling them for £50.”
“Flying off rails such a lovely jacket”, wrote a second.
A third added: “I bought this this morning. Loved it as soon as I walked. I don’t really care whether others like it. I did and it’s me that’s wearing it lol.”
And a fourth revealed: “Sold out in the Middlesbrough store at 9.30 I got there at 10, luckily I saw the sales assistant take the last one off the mannequin.
“I said what size is that I’m after an XS, well it was meant to be. I love it. It looks lovely on and not chavvy at all the quality is amazing and I’m 53.”
But not everybody is a fan of the funnel-necked buy, as some fashion fans have claimed it does, in fact, give chav vibes.
One said: “Screaming 90s to me bottle a bucky and 10 mayfair.”
“I’d look like a chav”, added a second.
A third echoed: “Giving 2003 chav.”
Meanwhile, a fourth claimed it looks like “knock off burberry”.
Eze Chidiebere Paul
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