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‘Swap Venice for a holiday in Wolverhampton’ says travel expert who visited all UK’s least popular cities

Published on May 01, 2025 at 12:23 PM

THINKING of booking a trip to Edinburgh or Lisbon? You should ditch the popular cities for these incredible dupes – like Wolverhampton and Limerick.

Ben Aitken, the author of Sh*tty Breaks: A Celebration of Unsung Cities, has spent a year exploring overlooked cities and reveals why he’d rather go there than some of the classic bucket list destinations.

Ben Aitken goes to underrated cities for a weekend away, Credit: Ben Aitken
Ben tried local foods, and even walked an alpaca in one of the 12 cities
Ben Aitken goes to underrated cities for a weekend away, Credit: Ben Aitken
Ben believes you should swap Venice for Wolverhampton

Over the course of a year, Ben ventured all over the country to 12 cities that were the least visited in terms of weekend breaks.

In his adventure across the UK, Ben went to , Chelmsford, Preston, , Wrexham, , Newry, , Bradford, Newport, and .

He spent a few days in each doing various activities, trying the food, discovering new .

Talking to , Ben insisted these cities are better than the bigger names you’ve probably heard of.

Ben told us: “The worst pizza I’ve ever had was in , so I’d rather go to Wolverhampton. I’d also swap for Dunfermline – given that they’re neighbours.

“I’d also say that Newport’s better than – that’s going to get me into trouble. I’ve said it before that for me is the best city in the North East, so I’d swap that with .

“Limerick is a match for . I’m not going to say it’s better, but it’s half the price with half the crowds, and the is better there. And let’s give some love to , I’d rather spend a weekend in Preston than in .”;

He added: “I’m not saying that is not fantastic, Venice isn’t cool, and isn’t sexy. But other places are of value and of note and are interesting as well.

“We can give these hotspots a breather and add Dunfermline to our Edinburgh .”;

Something that Ben noted was a big plus in all of these places was the affordability compared to the bigger city counterparts.

Ben Aitken goes to underrated cities for a weekend away, Credit: Ben Aitken
You can give hover crafting a go in Dunfermline
Man standing with his bike at a velodrome.
Ben went track cycling while visiting Newport

He continued: “In Wolverhampton, I stayed in a really nice hotel called The Mount, which is the best hotel in the city by all accounts – and it was £100 a night.

“Dunfermline is 40 minutes away from Edinburgh, and I stayed at Garvock House for around £180. The couple that run the hotel say that they are getting more people stay with them rather than in Edinburgh where cost around £400 a night.

“I’d say to anyone doing that, give Dunfermline at least two hours. I went hover crafting, water and went to the too.”;

Other activities Ben did during the breaks was walk an alpaca in Bradford see the football in , indoor skydiving in Milton Keynes, and skiing in Sunderland.

Ben Aitken goes to underrated cities for a weekend away, Credit: Ben Aitken
Hotel prices in the lesser-known cities were a fraction of the price compared to others

It wasn’t just the stays that were a fraction of the price, that goes for too.

Ben explained: “In Preston, I ate at a restaurant called Aven which had a lunchtime that was eight courses and £40 – which is great value for .”;

It’s also where Ben enjoyed a chip barmcake (essentially a chips in a roll) for £2.80.

Other delicacies Ben tried were the orange chips in , as well as a pink slice and a stottie in Sunderland.

In each of the cities were also the friendly locals, who were it’s safe to say, surprised, by Ben’s choice of weekend break.

Ben told us: “People are more inclined to chat with you because they’re not swamped with tourists, so they’re happy to chat and to engage.

“I was met with 50 shades of bafflement when I told locals I was on holiday in Sunderland or in Bradford.”;

Not only were the locals amazed, but they were also on hand to dish out recommendations they had in the area too.

Ben insists that anyone can have a fun and adventurous weekend break in any of these cities.

Ben added: “Anywhere can be interesting if you engage with it in the right way and approach them in the right fashion and give it half the chance.

“If you engage with these cities on their own terms you can have a nourishing enjoyable weekend and you’ll always find somewhere that’s doing great food and great .”;

Ben documented every trip to the 12 underrated cities on social media – @benaitken85.

Sh*tty Breaks: A Celebration of Unsung Cities will be released on May 8, 2025.

Ben Aitken goes to underrated cities for a weekend away, Credit: Ben Aitken
Ben travelled to 12 underrated cities across the UK

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