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Nigerian artist Burna Boy’s ‘I Told Them’ tour has set a new record as the highest-grossing tour by an African musician in history.
According to a tour monitoring platform, ‘I Told Them’ amassed $30.5 million from 302,801 tickets sold across 22 shows in Europe and North America.
“@burnaboy’s ‘I Told Them…’ is officially the highest-grossing tour by any Afrobeat artist in history, with $30.5 million from 302,801 tickets sold in 22 shows,” the platform reported.
Burna Boy also achieved the milestone for the highest-grossing concert by any African artist, earning $6.147 million from 58,973 tickets sold at the London Stadium in London on June 29, 2024, as part of the ‘I Told Them… Tour.’
The ‘I Told Them’ tour generated $15.19 million from 152,378 tickets sold over 16 shows in North America. It also brought in $15.27 million from 150,423 tickets sold in 6 shows in Europe.
Meanwhile, American singer Taylor Swift’s ‘Eras’ tour continues to hold the record for the highest-grossing music tour of all time, achieving $2 billion in revenue from a 149-show, 21-month tour.
This tour surpassed the previous record set by Elton John’s Farewell Yellow Brick Road tour.
Frequently Asked Questions
What is the revenue generated by Burna Boy's 'I Told Them' tour?
The 'I Told Them' tour generated a total of $30.5 million from 302,801 tickets sold.
How does Burna Boy's tour compare to other music tours?
Burna Boy's tour is the highest-grossing tour by an African artist, while Taylor Swift's 'Eras' tour remains the highest-grossing music tour of all time with $2 billion in revenue.
What record did Burna Boy break with his concert?
Burna Boy broke the record for the highest-grossing concert by any African artist, earning $6.147 million at the London Stadium.
Eze Chidiebere Paul
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