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Sometimes, it can feel like you're missing out by not drinking during the Christmas season.
However, there is a new alcohol-free option available that reportedly tastes just like the real thing, according to one satisfied customer.
Steph shared her wine discovery on TikTok – the non-alcoholic M&S roséCredit: tiktok/@stephsomewhere_
She emphasized that, unlike many other non-alcoholic options, this one tastes genuinely like wineCredit: tiktok/@stephsomewhere_
The “fruity, bright, and crisp” wine is a great choice if you’re not drinking this ChristmasCredit: tiktok/@stephsomewhere_
Steph took to her TikTok page to showcase her purchase – the Marks & Spencer Fruity and Bright rosé style 0.0% wine.
“If you’re not drinking this season, I highly recommend this alcohol-free rosé,” she stated.
“From my favorite store – M&S.”
She noted that “it’s incredible” how the drink “tastes exactly like wine,” allowing you to feel as though you’re “not missing out.”
“They offer a whole range of alcohol-free wines and bubbles!” she added in her video caption.
“ – it has never let me down!”
Steph also displayed the back of the bottle, which stated: “The alcohol has been removed from this rosé wine using a gentle process that retains all the vibrant berry fruit character.
“A fantastic alternative to wine for those who prefer not to consume alcohol.”
Many commenters agreed with Steph, declaring it one of the best no- or low-alcohol options available.
“Best alcohol-free option!” one user commented.
“When I say this is literally addictive. It’s so good,” another remarked.
“Dry January is coming up!” a third person noted.
“I enjoy the no-secco from M&S,” someone else shared.
“I just don’t enjoy alcohol anymore, but I still appreciate it if that makes sense!”
“I really enjoy mocktails too,” another user added.
According to research from Drinkaware , the percentage of individuals opting for alcohol-free drinks has significantly increased – from 18% in 2018 to 31% in 2025.
NHS Guidelines on Drinking Alcohol
According to the NHS, regularly consuming more than 14 units of alcohol per week can pose risks to your health.
To minimize health risks associated with alcohol if you drink most weeks:
- both men and women are advised not to exceed 14 units per week on a regular basis
- spread your drinking across three or more days if you usually drink up to 14 units a week
- if you wish to reduce your intake, consider having several alcohol-free days each week
If you are pregnant or think you may become pregnant, the safest approach is to abstain from alcohol entirely to minimize risks to your baby.
You can read more on the NHS website .



