Barry Hearn Shares His Most Hated Darts Anthem as Paddy Power Unveils Exciting Five-Year World Darts Championship Partnership!

BARRY HEARN has revealed what darts song he “hates” as Paddy Power committed to a new long-term World Darts Championship deal.

The bookmakers announced an extension of their sponsorship of the Alexandra Palace showpiece through to 2031.

shared a video of former PDC chairman and Matchroom Sport founder Hearn, father of , brainstorming ideas to make the announcement.

In the video shared, the 77-year-old was seen consulting two “marketing experts” on how to reveal the deal to the public.

One of them starts out by going for bull and asking whether he can call Hearn “Baz”, which receives a firm denial and death stare.

The brainstorm moved on to propose a photoshoot with Hearn signing the new contract like a footballer signing for a new club, however, another swift rejection was forthcoming with neither wanting to claim responsibility for the idea.

A third idea thrown up is for Hearn to open up by doing the dance before an attempted show of the dance sees a furious Hearn reply: “Don’t ever do that in my presence again.”

Hearn then gives an even more scathing assessment towards a song loved by fans; the and song.

The idea is put forward for the Premier League title winning brothers, who are even said to be “very keen”, to announce the deal, before Hearn puts a pin in the plan by declaring: “I hate that song.”

After two more failed ideas, Hearn proposes an idea of his own; looking straight into the camera and announcing the new five-year deal.

That idea does the trick as the video cuts away to footage of the darts and a voiceover before going back to the bungling marketing team, with Hearn making a quick exit as his chair is seen swivelling but empty.

Paddy Power became the title sponsor of the World Darts Championship in 2023.

Their pledge to donate £1,000 for every 180 scored has also seen more than £2million donated to UK as part of the charitable campaigns in 2024 and 2025.

And for the 2026 tournament Paddy Power are aiming to get 180,000 men to check their risk of prostate cancer as part of their Even Bigger 180 campaign.

Last year, the Ally Pally event was won by as he beat in the final.

Littler surpassed 2024 world champion into the No1 spot in the world rankings winning the Grand Slam of Darts last month before then claiming top prize at finals.

The tournament starts on December 11 and promises to be bigger and better than ever with an expanded 128-player field and a new £1million prize for the winner who will be crowned on January 3.

Eze Chidiebere Paul

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