ASTON MARTIN have teamed up with the likes of Dave, The Rolling Stones, Dom Dolla and more to bring a new fanbase into F1.
Drivers and Lance Stroll have been fully on board too, signing a football with rap artist Dave and a one-of-a-kind guitar for the Rolling Stones link up.
Aston Martin recently launched I / AM DROPS, a series of collaborations and experiences connecting the F1 team with the world of music, fashion and sport.
Their most recent move was becoming an official Partner of the 2025 Santan Cup, founded by UK rap artist Dave.
The Cup aims to bring together a grassroots football community with some of the biggest names in music, football and television for a one-of-a-kind tournament during the Monaco Grand Prix.
chief marketing officer Rob Bloom, said: “It’s about engaging that broader fan base, and giving more opportunities to be involved.
“We hit the ground running at the start of the year with Tems, who really stole the show.
“She was amazing to work with and she brought a fresh audience and perspective int that event.
“Whether it’s about music, fashion and sports, it’s about reaching outside of that core F1 demographic, giving people the opportunity to be part of this team and the sport.”;;
The latest drop includes a T-shirt, the signed football by Dave, Alonso and Stroll, and Two VIP tickets to the Santan Cup tournament in Monaco.
Aston Martin linked up with British rock royalty the Rolling Stones for an iconic partnership last month.
The team is leading the way by tapping into F1’s new audiences like young women who are taking over the fan base by storm.
The aim of the drops is to provide exclusive moments and experiences to fans and reach new audiences.
Aston Martin have already linked up with Grammy-winning artist Tems at the F1 75 Live event and more is to come.
To have a chance of winning, enter the DROP,here.
