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UK’s ‘capital of romance’ set for £18.4m waterfront revamp – including regenerating pier & new landmark tourist building

Published on May 27, 2025 at 02:58 PM

A SEASIDE resort named the UK’s capital of romance is set to undergone a major revamp.

Work will see refurbishment of the town’s pier as well as the local park.

Cleethorpes beach with fun fair and many people enjoying the day.
Cleethorpes is set to undergo a significant regeneration project, including upgrades to the town’s historic pier
Cleethorpes beach with pier and pavilion, many people enjoying the sunny day.
Cleethorpes was previously described as a ‘rundown’ seaside resort but is now set for a major revamp

Cleethorpes, which has an estimated population of around 30,000, was before being dubbed the .

Dating back centuries, this town first developed as a fishing hub before the popularisation of sea-swimming in the 1820s, when Cleethorpes was established as a resort.

The introduction of the town’s in 1863 solidified it as a Victorian seaside destination.

And now the town has undergone a massive initiative to revitalise its seafront and town centre.

This is hoped to enhance Cleethorpes’ appeal as a year-round destination.

The £18.4 million project focuses on three primary areas: the Market Place, Pier Gardens, and Sea Road.

It has been funded by a grant from the UK Government’s Levelling Up Fund.

Revitalisation of the Market Place, which currently doubles as a car park, will see it transformed into a vibrant, pedestrian-friendly space.

There will be areas for outdoor dining, markets, and events with the redesign aiming to reconnect the town centre with the seafront.

Meanwhile Pier Gardens, a 14,000 square metre Victorian linear park, is set to undergo a series of improvements.

Plans include the creation of outdoor leisure spaces, as well as areas for quiet reflection and facilities for various recreational activities.

As well as increasing biodiversity, the project aims to make the park more attractive to families and visitors.

Finally, a new three-storey “multi-use tourism-focused landmark”;; building is planned for Sea Road, just opposite Cleethorpes Pier.

This development will provide retail and hospitality spaces, as well as public amenities and a changing facility for beach-goers.

The design seeks to revive Cleethorpes’ Art Deco seaside style, enhancing the aesthetic appeal.

While construction work on the Market Place is anticipated to commence in the coming months, the Pier Gardens project is expected to start next year.

Next to the historic pier, which first opened in 1873, four miles of golden sands stretch out, forming the town’s main .

Visitor can enjoy a dip in the sea as well as a variety of water-based activities, which are also on offer at the town’s boating lake.

Families may also be interested in the Cleethorpes Coast Light Railway, which offers fun for all the family from just £3.99.

And for rainier days, the town’s Parkway Cinema also proves to be a popular attraction.

If you’re planning a staycation in the area, there area a wide variety of accommodation options available, starting from just £53 per night.

And there are also a number of restaurants and gastro-pubs in the area for dining out.

Illustration of Cleethorpes seafront regeneration plans, including a new landmark building and pier gardens.
A ‘landmark’ building is set to be constructed on the town’s seafront as part of the regeneration work

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