Google Ad Tech Ruling: What the Six-Year Remedies Mean for Publishers
A US court rejected a forced Google ad-tech breakup but ordered six years of behavioural remedies. Here is what the ruling could mean for publishers.
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Google Avoids Ad-Tech Breakup but Must Open AdX and Accept Six-Year Monitor
Google will keep its ad-tech business intact for now, but a US court has ordered major changes to AdX and DFP designed to make digital advertising markets more open to rivals and publishers.
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