Google Ordered to Open Up Ad Tech Auctions but Avoids Breakup
Google must loosen parts of its ad-tech stack, support rival integrations and accept six years of monitoring, but the court stopped short of forcing an AdX breakup.
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Google Avoids Ad-Tech Breakup but Must Open AdX and Accept Six-Year Monitor
Google will keep its ad-tech business intact for now, but a US court has ordered major changes to AdX and DFP designed to make digital advertising markets more open to rivals and publishers.
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