SKY SPORTS have agreed a staggering £1BILLION deal to retain Formula One broadcasting rights.
The company announced their mammoth new contract runs all the way until the end of the 2034 season.
Sky Sports have signed a new £1billion deal to keep broadcast rights for Formula One Credit: Getty
Lando Norris’ title-winning campaign in 2025 was the most-watched year for Sky Credit: PA
Sky’s previous deal to broadcast in the UK and Ireland was set to expire in 2029.
But the five-year extension works out as worth £200million per year – totalling £1bn – and takes in F2, F3, the F1 Academy and Porsche Supercup.
That is a massive increase of £61m per year from £129m under the previous deal.
It is understood fended off interest from streaming platforms to maintain the rights – with Apple TV broadcasting in the USA and the Canadian Grand Prix on Netflix this month.
Highlights from every race and live coverage of the British Grand Prix will remain on free-to-air terrestrial TV.
as Brit Lando Norris won his maiden drivers’ championship.
They across the campaign, up 14 per cent since 2023.
The figures continue to make for impressive reading, dating back to 2019 when Sky took over as the exclusive rights holders.
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The first season of Netflix’s docu-series Drive To Survive launched in March of that year and sparked a revival.
Viewership is up 90 per cent overall including 120 per cent among the under-35s generation.
And there are now double the number of females watching F1 compared to pre-Drive To Survive days.
Sky have also extended their F1 deal in Italy until 2032, boosted by the excitement around the country’s .
Stefano Domenicali, the president and chief executive of Formula 1, said: “Sky has always been a dedicated, trusted and passionate partner since we began our relationship many years ago.
“Their world-leading approach to live broadcasting, content creation, and behind-the-scenes analysis led by a truly amazing group of on-screen talent has made the difference in continuing to grow our sport in the UK, Ireland and Italy and I am delighted we will be taking our partnership into the next decade.”
Eze Chidiebere Paul
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