YouTube Stars the Sidemen Make Waves with Surprising New BBC World Cup Role!

YOUTUBE superstars the Sidemen have teamed up with BBC Sport for a live watch-along of the World Cup match between Ecuador and Germany on Thursday.

The match will be streamed live across the BBC Football YouTube channel, the MoreSidemen YouTube channel and BBC iPlayer.

Fans will be able to watch the game in full with commentary and reactions from the creators on the same screen.

Four members of the group – – will be delivering coverage.

They are set to go live with pre-match build-up from 8:45pm – 15 minutes before kick-off.

Alex Kay-Jelski, Director of Sport, said: “Millions of fans now follow football through creators, streams and social platforms alongside traditional broadcasts.

“This is about bringing those worlds together.

“The Sidemen have built one of the biggest communities anywhere online and we’re excited to work with them on something that has never been done before at a World Cup.

“It’s a chance to reach audiences in new ways while still delivering the live action that matters most.”

Sidemen CEO Victor Bengtsson added: “Football culture has changed. Millions of fans now experience the game together through creators, communities and live digital conversation alongside the traditional broadcasts.

“Partnering with the BBC for this World Cup watch-along is a chance to bring those worlds together at the biggest sporting event on earth – combining the emotion of live football with the energy and scale of online fandom in a way that feels genuinely new.”

Fans looking to watch the match without commentary from the Sidemen can tune into coverage on BBC One and BBC iPlayer.

currently lead Group E with six points from two games, while sit third with just one.

Eze Chidiebere Paul

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