NEWCASTLE have revealed their plans to change their current badge, in order to modernise and develop as a club and a brand.
The Magpies said their current badge, designed in the 80s, “struggles to perform” in modern times.
Newcastle have provided an update on their club crest Credit: PA
The club plan to modernise it in order to compete globally Credit: Getty
It was reported in June 2025 that .
At that time one option was to completely reinvent it, but that now seems to be off the table.
Today’s club statement read: “We have been transparent about a basic challenge: our current crest, designed in the late Eighties, struggles to perform in a modern setting.
“Its complexity affects how we show up. Its intricacies and irregularities make consistent, high-quality reproduction impossible – from modern digital platforms, to broadcast environments and merchandise.
“In an increasingly competitive global landscape, it constrains our ability to represent this club to the standards it truly deserves.
“But it’s not just a question of competing commercially, it’s also one of pride.
“This is not change pursued for the sake of it. Evolution is essential, ensuring our crest remains authoritative, legible, and unmistakably .
“Not just for supporters today, but for every generation that follows.”
Newcastle have had the same badge since the 1980s Credit: Getty
In recent years the club met with a wide range of audiences, hosting dedicated supporter events and focus groups.
On the back of this, they have pledged “to simplify and protect what already exists”.
The castle was considered the most essential element of the crest, with the shield and the seahorses also set to remain.
The new badge will NOT be circular, with the club thinking that would be too “generic”.
In terms of what to expect next the club said: “This is your club, and your voice will continue to shape what comes next.
“In August, we will hold workshops with key fan groups to hear where we are, what you’ve told us, and what happens next. We will also host sessions, in person and online.”
Eze Chidiebere Paul
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