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Ten best places in Europe to escape overtourism this summer from Estonia seaside resorts to Italian cities

Published on May 09, 2025 at 11:01 PM

SICK of the busy crowds, bumping shoulders with strangers and fighting for the best selfie spot? Well, no more.

Which? has discovered the most overpopulated tourist destinations around in Europe, and the least busy ones where we should be exploring instead.

E9EM5F Overview city of Zakynthos (Zante) at the island Zakynthos (Greece)
The island of Zante most affected by overtourism, Which? finds
B8KBRR Church of St. Euphemia and Old Town of Rovinj in Region of Istria in Croatia. Image shot 2009. Exact date unknown.
Istria in Croatia is second to Zante when it comes to being overcrowded

Certain destinations across are constantly busy, like , and .

Which? analysed European Commission (EC) tourism numbers from the most recent data and found where holidaymakers might avoid due to overcrowding and where to go instead.

The research found that the island of is most affected by overtourism.

Around 40,000 people live there, but the island had a whopping six million overnight stays in 2023.

Along the south coast of Zante was 150 overnight stays for every person who lives there.

Another incredibly popular holiday destination is Istria in .

It’s often described as the country’s ‘best-kept secret’ – but in fact Istria was only second to Zante when it comes to being overcrowded.

It has 133 overnight tourist stays for each resident.

Meanwhile, Majorca is the most visited place in by holidaymakers. It had over 51 million stays in 2023 which is massive considering the population is 966,000.

has a population 2.1 million and in 2023 had around 44 million overnight stays.

For anyone who would rather avoid tourists altogether Which? discovered the least visited destinations.

At the very bottom of the list of overcrowded European cities was Teleorman in .

The county is on the border with and the capital city is Alexandria.

You can explore historical sites like the Teleorman County Museum, St. Alexander Cathedral, and the Church of the Holy Apostles.

There’s also outdoor activities at Parc Pădurea Vedea and relax by the Teleorman River.

Teleorman recorded just 20 overnight stays per 1,000 residents in 2023.

P6RMK9 The medieval town of Sant'Agata de' Goti, Italy.
Benevoto is the least visited city in Italy
Sundial clock on Haapsalu promenade.
Haapsalu in Estonia is rarely visited and has a beautiful promenade

Other destinations that aren’t holiday hotspots, yet, are Rybnicki in , Targovishte, Bulgaria, and Soignies, a municipality in .

For a quiet seaside holiday, Which? suggests heading to Haapsalu in .

The seaside resort has around 120 overnight stays by tourists per square km.

Visitors canexplore Haapsalu Castle and stroll the scenic promenade.

For anyone still wanting to explore but doesn’t want to see the busy cities of and Milan, the city of Benevento is one of the quietest.

You can still see historic monuments like the Roman , Arch of Trajan and enjoy authentic Italian food.

Here’s .

And the .

GPB7HW La Seu, the gothic medieval cathedral of Palma de Mallorca, Spain
There are lots of places less visited than Majorca if you want to avoid tourists

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