OLIVIA Attwood has reignited her Maura Higgins feud, as the pair go head to head in the US.

The former stars are centred on their – and it looks like the tension is set to rise.

A blonde woman in a gray and white dress and knee-high boots stands in a doorway with the text "I hate attention" overlaid on the image.Olivia Attwood has stirred up her feud with Maura Higgins againCredit: TikTok NINTCHDBPICT001009575357Maura is enjoying huge success in the US – and now it looks like Olivia also wants a bite of the American pieCredit: Getty NINTCHDBPICT001039850486Olivia shared a video launching her US-based podcastCredit: Instagram Woman in a gray dress with a white ruffle holding a white cloth, with text overlay saying "I hate attention."The star is recording the podcast in New York CityCredit: TikTok

It’s been well documented that has been riding high in her career in the States.

Not only is she one of the hosts of , she has also filmed US Traitors, which will be out in the New Year.

Now it looks like also wants a bite of the American pie and has revealed her latest exciting news.

Taking to , the anchor revealed she is launching a new podcast in the US.

The star could be seen showing off her new “Olivia’s House” podcast residence in .

In the clip she is wearing a short dolly dress as she struts around the townhouse in the Big Apple.

Speaking about her new US podcast, Olivia told Deadline : I wanted to do something that felt like a real extension of who I am.

“When I’m doing television and radio, people ask, ‘Why a podcast?’. The podcast is a connection with my audience that’s so direct.

“I also wanted it to aesthetically represent the vibe that I feel like it reflects me and my style more.”

COPY CAT THEORY

Meanwhile, this latest move also continues to fuel the .

There have been a number of incidents over the years that the two women have followed the same path.

For example, for motorsport events back in 2012.

In 2017, the same year Olivia entered the Love Island villa, Maura was working a Grid Girl herself.

Two years later, Maura also transitioned from the racing sidelines to the famous villa.

After Love Island, she landed her own show, Maura Higgins: Are You Joking?, something Olivia had done previously when she and former villa beau starred in their fly on the wall series, Cracking On.

In 2022, Olivia became the first Love Island star to be booked on but was devastated to have to leave on medical ground after just 24 hours.

Then in 2024, Maura repeated this feat by heading to the jungle herself, making the final.

Also, just last month the to the Glamour Awards in New York.

'Love Island' TV Series - Jun 2017Liv shot to fame first on Love Island in 2017Credit: Rex Features

FEUD TAKES A TURN

Meanwhile, The Sun recently exclusively told how

had signed up to global powerhouse Align PR, who also represent Olivia.

This isn’t the first time she has done this either.

Olivia was also previously on books of PR company Dundas, when Maura joined them.

'Love Island' TV Show, Series 5, Majorca, Spain - May 2019Maura followed two years later by joining the seriesCredit: Rex Features

Insiders told us this latest development left Liv stunned.

“Olivia’s never been Maura’s biggest fan as she always got the sense she was trying to follow in her footsteps, but initially she tried to see it as flattering,” a source told us.

“But when she learned Maura has signed with the same PR company as her, for a second time, she was shocked to say the least. All of us think it’s a total blindside that no one saw coming.

“Ultimately they are being looked after by separate teams within the company and there is no crossover, but still, it’s all quite bizarre.

“There are so many companies Maura could have signed with, so why did she sign with the same people who are masterminding Liv’s career? It feels like she wants to be the next Olivia, rather than building her own brand in her own lane.”

However, in Maura defense, her friend told us this isn’t the reason she moved to the new PR company.

“Maura is just moving where the opportunities are,” the friend claimed.

“Yes, there has been some overlap between her career and Olivia’s but that happens in this industry. Lots of former reality stars are represented by the same people and end up doing similar jobs in the industry afterwards.”

Another friend reaffirmed this, and told us: “The majority of Maura’s work now is out of the US, so it makes sense that she has US-based PR. She has had US PR previously, so this is not a first, and she is re-engaging ahead of her season of Traitors USA.

“The decision to work with Align has nothing to do with Olivia.”

2025 Glamour Women Of The Year AwardsMaura and Olivia recently wore similar dresses to the Glamour Awards in New YorkCredit: Getty Olivia Attwood attends the 2025 Glamour Women Of The Year Awards.The Bad Boyfriends anchor also wore a black sheer dressCredit: Getty