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SHE’S traded the artificial radiance for a polished, tailored suit and bid farewell to fast fashion.

Molly-Mae Hague’s evolution from a social media star to a serious entrepreneur has been a masterclass in rebranding.

Molly-Mae: Behind It All series two screeningMolly-Mae Hague attending the screening for series two of the Prime Video documentary series Molly-Mae: Behind It All, at Selfridges 2025Credit: PA The Business Of Fashion Celebrates The BoF 500 Class Of 2024 During Paris Fashion Week – InsideVictoria Beckham attends the Business of Fashion BoF 500 Class of 2024 during Paris Fashion WeekCredit: Getty

However, there may be more to her transformation, as industry insiders have noted some similarities.

Last week, both women were spotted wearing the same £130,000 watch.

One was in New York, while the other was in London – both promoting their respective behind-the-scenes docuseries.

Molly, 26, was seen arriving at Selfridges last night with her family for a private screening of the next series of her Prime Video show, Behind It All.

Victoria, 51, who has donned the same watch multiple times, was seen wearing it in New York.

Joseph Hagan , a celebrity publicist and founder of Streamline PR , believes that Molly-Mae is emulating Victoria’s path to fame in her quest for success.

“Molly-Mae has clearly drawn inspiration from Victoria Beckham’s personal branding strategy, but she has adapted it to resonate more with her generation,” he explains.

“Victoria was part of one of the most recognizable girl groups globally and married one of the biggest footballers of all time, so her transition into fashion and beauty was always positioned at a global luxury level.

“Molly’s journey has been more public and organic, starting from reality TV and evolving into business ownership and digital influence.

“What sets Molly apart is her ability to blend aspiration with authenticity.

“She has refined her image while maintaining an openness that keeps her audience emotionally connected.

“The way she discusses her home life, family, and career gives her followers the impression that they have grown up alongside her, a dynamic that Victoria never fully embraced.

“Even her friendship with , showcased during their stay at Regnum The Crown in Turkey, illustrates how she connects with diverse audiences across British culture.

“Both women attract viewers who appreciate success that feels earned and relatable rather than unattainable.

PFW - Le Défilé. Liberté, Égalité, SororitéMolly-Mae is a brand ambassador for L’Oreal and walked in their Paris Fashion WeekCredit: Shutterstock Editorial The King And Queen Attend A UK-Italy Dinner To Celebrate The Slow Food And Slow Fashion MovementDavid Beckham and Victoria Beckham during a dinner at Highgrove House on February 07, 2025Credit: Getty Excl - Victoria Beckham's Red DisplayVictoria Beckham dressed head to toe in a vibrant red outfit back in 2019Credit: