COUPLE Mark Wright and Michelle Keegan have opted to pause their first ever joint business – four years on from it opening.
The TV couple opted to go into business with one another in 2022 – but they have decided to take some time out from the company to focus on family life and other work.
Michelle Keegan and husband Mark have pressed pause on their joint businessCredit: Very.co.uk
The pair have no current plans to continue with Aytee7Credit: Very.co.uk
Mark and Michelle launched the fitness clothing company, Aytee7, as a premium sportswear brand.
The range sold a total of 40 garments with prices beginning at £18 for the products.
It allowed the pair to earn an income together as they were both listed as co-directors of the business.
However, behind-the-scenes, the pair have quietly wound down the business operations in recent months.
The Aytee7 website is not currently active and the brand’s account hasn’t posted since August 2025.
Insiders have now clarified to the Daily Mail that there are no active plans to continue with the business for now.
They told the publication: “The company has not closed down for good. They sold out of stock quicker than expected.
“Now, Michelle is a mum, and work is really busy for both of them. They are focusing on other ventures and parenting at the moment, but Aytee7 is something they would like to revisit in the future.”
The brand was understood to be selling off their final items heavily discounted via online retailer Very towards the end of last year.
Products created by the brand featured 70% reductions.
Both Mark and Michelle often plugged the company on their own social media accounts.
The rest of the Wright clan also racked up posts boasting about the brand whilst celebs such as Ekin Su and singer were snapped in the brand’s outfits from time-to-time.
The business was not without its challenges.
A planned meet-and-greet pop-up to help draw attention to the clothing company ended up gaining a different type of attention when the event went awry.
The meet-and-greet at the Trafford Centre in in March 2024 suffered an embarrassing start when it was reported that no one turned up.
Although Aytee7 has no current plans, Michelle is still very much involved in fashion.
She is still working with Very as a brand ambassador and curating her own fashion ranges for them as well as her own brand, Oriflla Bee.
The couple went into business on the sportswear brandCredit: Getty
A few months on from selling off the items heavily discounted – they are now focusing on family life insteadCredit: Instagram
Eze Chidiebere Paul
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