MANCHESTER CITY could lose a staggering tens of millions in sponsorship deals after being found guilty of breaching financial regulations.
City were they have been facing since 2023 following a four-year investigation by an independent commission.
However, sanctions have yet to be finalised as continue to maintain their innocence and are planning to appeal.
Man City have been investigated regarding financial breaches between 2009 and 2018, failing to provide accurate financial information and details of payments to players and coaches.
Breaches of Uefa’s Financial Fair Play regulations and the Prem’s own Profitability and Sustainability Rules were also among the charges.
The Citizens are facing, , such as points deductions, fines and even EXPULSION from the English top flight.
According to The Telegraph , City could also part ways with key sponsors if they lose points and get relegated from the Premier League or miss out on European football.
The Manchester giants have 41 global and regional partners listed on their official website, some of which share links to Abu Dhabi with the club’s owners from the United Arab Emirates.
The UAE-based sponsors may show leniency over the guilty verdict but other partners are likely to be examining the terms of their deals.
Agreements between l clubs and sponsors are often revisited for renegotiation and termination.
That usually happens after the relevant club gets relegated or fails to qualify for Europe.
However, deals also include lucrative bonuses based on European qualification or silverware success.
Therefore, a large number of City’s sponsors may look to renegotiate or even exit their deals in the event of relegation.
The Premier League giants are facing significant brand damage as many sponsors pay a premium to be associated with a winning team.
