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Luisa Zissman blasted for comparing breastfeeding mums to ‘grass munching cows with tandem twinnies on their boobies’

Published on May 14, 2025 at 08:20 AM

LUISA Zissman has been blasted for her rant about ‘hating’ breastfeeding as she compares mums who do as ‘grass munching cows with tandem twinnies on their boobies.’

Luisa, , one of whom is , took to her account to share her thoughts on the controversial subject.

Luisa Zissman in a white t-shirt.
Luisa Zissman is urging mums to not feel pressured when it comes to breastfeeding
Woman and three girls on a golf course.
Luisa has three children, two of which she chose to not breastfeed
Luisa Zissman on Good Morning Britain.
Luisa back in 2017 when she was pregnant

The former Apprentice star wanted to talk about her “hate for breastfeeding”;; with her 130.3k followers, but it hasn’t been pleasantly received.

Talking to the camera, she said: “Today on what’s p***ing me off.

“Let’s talk about my hate for .”;;

She continued: “I really don’t like breastfeeding, I didn’t do it, I don’t like it, I’m not interested in it.

“I understand it’s marginally beneficial.

“, it’s literally smidgens of percent that we’re talking about.

“Your kid’s not going to die because they’re bottle fed. So I really, really want to be the voice for the mums that can’t, don’t, won’t breastfeed.

“It’s okay to give your kid a bottle.

“What’s not okay is not feeding your child.

“So if you’re sitting at home with your baby and you’re feeling like shit because Sarah, the grass munching cow with her tandem twinnies on her boobies is making you feel like shit, don’t let that affect you.

“You’re doing a great job, mama. You don’t need to breastfeed to have a healthy baby.”;;

After 18 hours of sharing her video, Luisa received 113.8k views, with 292 people rushing to the comments section to share their thoughts.

One wrote: “Wild way to put it. You do what works for you.

“You don’t need to hate breastfeeding – just as breastfeeding mums don’t need to hate bottle feeding mums.”;;

Just because something might be marginally nutritionally better, does not mean it’s all round better

Luisa Zissman

A second added: “Well I hate bottle feeding.”;;

A third said: “If I came on here saying ‘I hate bottle feeding’ the backlash would be unreal.

“Hating it is fine but state facts, ”;;

Whilst someone else wrote: “I think it’s really important to normalise breastfeeding and that’s not happening.

Receiving backlash

“It is hugely beneficial to both mother and baby. Of course formula is perfectly fine. But we really need to promote breastfeeding.”;;

But someone else added: “This is EXACTLY how I feel!! Love that you’re sharing this and making others feel better!

“Both mine were from birth!”;;

Luisa has previously received backlash against her opinions on breast feeding, having taken to her page seven years ago to talk about it.

We need to focus more on making mums feel good because; happy mum = happy baby

Luisa Zissman

In one post she wrote: “To clarify...... I don’t hate people that breastfeed, I hate it. I have friends that breastfeed, I don’t hate them.”;;

But wanted to emphasise on the movement of ‘My body my boobies.’

She explained: “Just because something might be marginally nutritionally better, does not mean it’s all round better.

“If you like me, and so many others I know didn’t want to, struggled or couldn’t breastfeed.

Woman in bikini relaxing by a pool with a drink.
Apprentice Star, Luisa Zissman, relaxing by a pool in a bikini whilst on holiday
Luisa Zissman and her daughter Dixie at the Rio 2 film screening.
Luisa Zissman and her eldest daughter Dixie at the Rio 2 film screening
Children riding ponies, led by an adult.
Lavish kids in Lockdown Luisa Zissman

“Don’t feel bad. Don’t ever let anyone make you feel bad for that.

“Your mental, emotional and physical is the number one thing that will make you the best mumma bear for your children, not whether they have a bottle or a boob.

“We need to focus more on making mums feel good because; happy mum = happy baby.

“So if you’re in your off your tit every two mins, please pick up a bottle you and your baby will both feel better for it.

Not breastfeeding

“Sick of mum’s suffering because of the pressure of society. I’m lucky I have never felt any kind of social or peer pressure cause I’m such an ignorant, selfish shit.

“But many women who are better people than me do and it’s not fair!! It’s ok to do what is best for you!!”;;

Luisa explained that she chose not to breastfeed her second or third child as it made her miserable with her first and contributed to post natal .

She added: “I am more than able to breastfeed but I simply don’t like it.

“I also don’t believe the bo**ocks we are fed about it being so much better than formula.

“No doubt there is extensive research to say it’s a bit better but it’s really not a life or death situation!”;;

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