THE stars of Love Island this series will not be landing a deal from one of the major fashion brands.
In the past, a number of popular contestants have cashed in with their own edits and collections for Pretty Little Thing , but this year the retailer will not be working with an islander.
An insider said: “It’s a huge blow for the islanders this year, but PLT just aren’t interested.
“They have had a huge rebrand recently and while there’s no doubt they have made millions off the likes of Molly-Mae in the past, they will be doing things differently.”
Molly famously ended up as creative director for PLT after impressing bosses so much.
Gemma Owen also signed a hefty deal with them off the back of her series and Ella Thomas , Grace Jackson and Uma Jammeh all worked with them too.
Throughout this series, which was won by Toni and Cach, viewers made numerous references to the girls trying to land a deal – in particular Meg and Helena.
But their fallout with Shakira and her gang, made people question what deals they would get.
One person remarked: “I wonder if Irish Meg will keep distance from the mean girls now she has seen what the public think of them. That PLT deal won’t sign itself sis.”
Another said: “Meg just watched her PLT deal blow up in front of her. Dejon you bad boy.”
While a third added: “Helena is OBSESSED with Shakira omfg, somebody tell Helena she ain’t getting that PLT deal from Shakira no matter how hard she tries I beg”.
Molly-Mae had long had an affiliation with the brand having secured a big-money deal with the Manchester based retailer following her exit from Love Island .
However, she shocked fans when she announced that she would be stepping down from her reported £5million-a-year role as Creative Director in order to focus on motherhood .
In June 2023, Molly confirmed that she had quit her mega-money fashion job. She was paid a reported £400,000 per month.
In March of this year returning CEO Umar Kamani threw his ‘A Legacy in Progress’ Party at the Caviar Kaspia in Paris .
A string of A-list stars attended, including supermodel Naomi Campbell , actress and model Rosie Huntington-Whiteley , actor Ed Westwick, boxing champion Anthony Joshua , socialite Cindy Bruna, and fashion influencer Leonie Hanne all graced the event.
A Legacy in Progress marked a pivotal moment in PrettyLittleThing’s ongoing transformation.
He said at the time: “People talk about the old PLT. This PLT is going to be far better.”
LOVE ISLAND VOTING PERCENTAGES
TONI and Cach won the Love Island 2025 final - yet what were the exact voting percentages?
Las Vegas waitress Toni Laites and professional dancer Cach Mercer went head-to-head with OG islanders Shakira Khan and Harry Cooksley in a nail-biting finale.
However, Toni and Cach were triumphant and won the summer series after surviving a love triangle just two weeks before the final.
A results table shared on Love Island’s Instagram account this afternoon showed Toni and Cach were the runaway winners on the night, taking over a third of the votes, with 33.5% of viewers backing them for the crown.
However, Shakira and Harry drew a sizeable 26.2% of the votes, and Yas and Jamie were not far behind taking 22% on the nose.
Aesthetics practitioner Angel , 26, only made her debut on July 17, but managed to secure an impressive 18.3% of the overall voting audience with Casa Amor boy Ty.
