DJIBRIL CISSE has been unveiled as the new lead model for Lidl’s brand-new clothing range.
The former Liverpool and France international has always been a lover of clothes and has long taken an interest in the world’s biggest designers.
And since playing in the Premier League, the 41-year-old has turned his fondness of fashion into a new venture after swapping the pitch for the catwalk.
Sporting a suave blue Gaultier suit and blazer combination, the ex-striker strutted his stuff in front of the cameras back at Paris fashion Week in 2020.
Now he is the star man again as the new face of Lidl’s fashion range.
Cisse first forayed with the supermarket’s attire when he posted a snap of himself wearing their blue and yellow branded sneakers two years ago.
And he went on to explain why he has such an affinity with the shop.
He captioned the photo on social media with: “A huge thank you, never forget where mom was shopping.”
Now that relationship between the German supermarket and Cisse continues to blossom.
He officially became the face of their ad campaign back in October as he starred in TV adverts showing him shopping and buying a Sondey brand fruit cake.
Lidl then launched their fashion collection on November 28, and he is front and centre as he modelled their new clobber.
Ranging from sneakers decked in the yellow, blue and red colours to a beanie hat and woolly fleece, Cisse manages to pull off the loud attire.
And he even shows off a pair of Lidl-branded boxer shorts too.
The star has a penchant for whacky and wonderful haircuts and was no stranger to modelling before these forays.
In 2018, also in Paris, Cisse appeared as a “gourmet model” at the 2018 Salon du Chocolat.
For the event, which raised money for the Association Mecenat Cardiac Surgery, Cisse appeared wearing CHOCOLATE.
He is best known by English football fans for his spells in the Premier League with Liverpool, Sunderland and QPR.
Cisse also won 41 caps for his country, bagging nine goals.
