LIV GOLF has been accused of violating trademark laws by a New York distillery after using the ‘LIV’ name to sell alcohol.
The breakaway league has been selling its own cocktail drinks at its events.
LIV Golf are facing a lawsuit in the US over their sale of alcohol productsCredit: Getty
But Long Island Spirits Inc. has filed a lawsuit in the US, claiming has caused “widespread confusion amongst customers, distributors, and depressing sales” of its alcohol products.
The company’s website displays a selection of products, including LiV craft cocktails, plus LiV vodka and gin bottles.
Long Island Spirits Inc. want the US District Court to order LIV Golf to stop using the ‘LIV’ name on their products.
They have also demanded punitive damages in the lawsuit.
The drinks company claim they have owned multiple trademarks to use the LIV brand for almost 20 years.
As reported by ESPN , the lawsuit says: “The LIV brand is beloved by consumers but is now threatened by Defendant LIV Golf’s infringement, and LIV brings this action to protect its brand, preserve its reputation, and recover for the damages it suffers each day that LIV Golf persists in its infringement.
“Since it launched in 2021, LIV Golf has deployed billions of dollars in marketing efforts aimed at buying prominence, including by expanding into ‘LIV’ branded alcohol and apparel, that is, precisely the areas in which LIV owns long-standing marks and where it has built its reputation for authenticity.
“This escalating campaign of infringement benefits LIV Golf while squandering LIV’s goodwill and leading to substantial consumer confusion.”
This is not the first time LIV Golf have faced accusations of trademark infringement.
It faced another lawsuit in June 2025 from Stinger Tees Inc. after complaining over its Stinger GC team.
A New York distillery wants the league to stop selling ‘;LIV’-branded products at eventsCredit: Getty
The company demanded $100million in damages and the case will be heard on April 15.
And in 2023, Argentinian firm Cool Brands Supply claimed LIV Golf’s HyFlyers GC team had infringed their trademark over their logo.
They said the team – captained by – had a logo that was “nearly identical” to theirs.
Cool Brands said the use of the logo was “not just reckless and inexplicable — it is willful infringement and unfair competition”.
However, the company dropped the lawsuit at the start of 2024.
Eze Chidiebere Paul
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