KIM Kardashian mixed business chic with seductive science in a series of looks to promote her new energy drink.
The TV star dressed in a busty black PVC blazer, giving off a sexy secretary vibe before swapping the ensemble for a crisp white dress and an icy white bob while posing in a chemistry lab.
Kim Kardashian mixed business chic with seductive science in a series of looks to promote her new energy drink Credit: @kimkardashian/Instagram
The TV star wore a crisp white dress and a showcased an icy blonde bob while posing in a chemistry lab Credit: @kimkardashian/Instagram
In a video and snaps from her latest campaign, Kim plugged a new caffeine and sugar-free drink to help avoid energy crashes during the day.
The black ensemble featured a plunging design that saw Kimmy’s assets front and centre, with a matching skirt and killer heels.
She scraped her raven locks back into a tight ponytail and added narrow black-rimmed specs to the saucy secretary get-up.
Her lab look switched things in the other direction – the tight white dress perfectly cinched at her waist with a belt, complete with rose-tinted oversized shades and white gloves.
Kim plugged a new caffeine and sugar-free drink to help avoid energy crashes during the day Credit: @kimkardashian/Instagram
She scraped her raven locks back into a tight ponytail and added narrow black-rimmed specs to the get-up Credit: @kimkardashian/Instagram
The black ensemble featured a plunging design, with a matching skirt and killer heels Credit: @kimkardashian/Instagram
Kim recently featured a series of heartwarming pictures of boyfriend Lewis Hamilton, seen staring lovingly at each other on a boat and jumping into a lake Credit: @lewishamilton/Instagram
He icy blonde wig rounded off the striking ensemble as she posed amongst jars and apparatus for the laboratory-themed snap.
In the video, Kim addresses a press conference, cameras flashing wildly as she takes the podium.
“People are always asking about all of the work I’ve gotten done,” she says, before quipping: “Not that type of work!”
“They always ask, Kim, how do you do so much? Kim, how do you keep going? Honestly? My energy is just different,” she goes on, referencing the new drink.
Called Update, Kim admits that the drink is “formulated by a team of leading experts, none of whom are me” before adding: “Did you know that people used to crash in the middle of the day? Wild.
“I thought someone should do something about it. Kim, why you? I wasn’t aware that there was an alternative.
“Kim, why now? Caffeine just wasn’t working, and working is my thing.”
Kim is then seen in a glass box in a museum, with a stack of paperwork, on her phone.
“Did she even ever pass the bar?” asks Gloria Allred, the attorney known for taking high-profile feminist cases, in a cameo.
Referencing The star’s failed full California Bar Exam attempt, sassy Kim claps back: “No. I didn’t pass the bar. I raised it.”
Update is the latest product in Kim’s portfolio, having joined as co-founder earlier this year.
She came in the top 30 in Forbes’ richest self-made women list this year – and her brand was valued at an eye-watering $5 billion in 2025.
Kim recently featured a series of , posted by the racing car driver following the death of Kim’s grandmother.
The pair were seen staring lovingly at each other on a boat and jumping into a lake, by Kim’s holiday home in Coeur d’Alene, Idaho.