MAKE-UP influencer Jamie Genevieve is expecting her second child.
The 32-year-old revealed the happy news to her 1.3M Instagram followers on Sunday evening.
Jamie is preparing to become a mum for the second time
Jamie Genevieve with husband Jack McCannCredit: Not known, clear with picture desk
The video – posted alongside the caption ‘More of Us’ – shows the entrepreneur place her hand on top of the hands of daughter Romy, two, and hubby Jack McCann, before they each take them away to reveal a baby scan.
Messages of congratulations poured in for the family from fans, within seconds of her publishing the happy news.
It is not known when the inspirational Scot, who started her £20million celebrity-loved cosmetics brand from her council flat, is due.
The makeup mogul loves keeping fans up-to-date on her social media pages – and we told how in November 2022 she shared the heart warming moment she discovered she was pregnant with daughter Romy.
In a similar video, the couple hold hands over a polaroid of their scan picture, with the caption: “Can’t wait to meet you, tiny little love of our life.”
She posted another video to Instagram of her reading a number of tests before eventually getting a positive result.
The clip showed her revealing the news to hubby Jack McCann, who she wed in 2019, before visiting loved ones to share their baby joy.
Then in May 2023, she told the world she’d given birth, by sharing a snap of her gorgeous daughter Romy with the caption: ‘She’s here, and she’s perfect’.
The glam influencer, who even considers Hollywood actress Drew Barrymore a client, was working on the beauty counter at Debenhams when she began posting on Instagram and YouTube.
Now her Vieve firm, which recently opened its first standalone store in Glasgow, is valued at more than £20 million following the latest cash injection.
She launched the brand in 2020 and earned a spot on Forbes 30 under 30 Retail and E-commerce Europe list for 2023.
She eventually quit her shop job to focus on her social media channels full time and travels the world promoting herself and her products.
She initially set up a studio at her kitchen table, and her now husband Jack McCann quit his job as a bricklayer to become her editor.
Brands soon got in touch asking her to plug their products and stores including Harrods now stock her branded line, including £21 lipsticks.
Taking her success to the next level, Jamie sold a minority stake in Vieve for £5.5 million in 2022.
The new funding includes £7 million from the private equity firm Piper, which has backed other fast-growing women-led brands including Borough Broth, founded by Ros Heathcote, and Neom Wellbeing, co-founded by Nicola Elliott.
As part of the investment, Julian Granville, chair of fashion brand Boden, will also chair Vieve.
Eze Chidiebere Paul
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