I’M A CELEBRITY alum Joe Pasquale has revealed the “big mistake” contestants make EVERY single year – and how he profited from it.
The comedian, 64, also told Wednesday’s which items he snuck into camp, and how he swerved the attention of show bosses.
I’m A Celeb’s Joe Pasquale has revealed the ‘big mistake’ contestants make EVERY yearCredit: ITV
The comedian was crowned king of the jungle 21 years agoCredit: ITV
Joe told he brought a chair in as his luxury item – and he traded stints in it for food from his co-starsCredit: ITV
He left GMB hosts Susanna Reid and Richard Madeley stunned as he revealed which items he snuck into campCredit: ITV
Stand-up starred in the fourth-ever instalment, which hit screens 21 years ago.
He was crowned jungle king after a successful show stint triumphing over camp mates including Paul Burrell and Brian Harvey.
He told GMB anchors , 54, and , 69, of his time on the series, before revealing some key advice for .
Ahead of his new stint in pantomime, Joe said: “The big mistake they make is their luxury item.
“They’re like oh iI’ll take a hairbrush or some skin lotion or a picture of my kids, thinking ‘oh that will be lovely.’
“But after two hours of sitting on a log, your back is killing you.
“I took a chair in, I kid you not, at the end of the first day everyone was swapping food with me saying ‘can I borrow your chair for an hour?’
“They said I’ll give you two spoonfuls of rice for two hours in your chair.
“I said ‘yep fine.”
He then urged the current crop of contestants to avoid “performing.”
He then let slip another show secret and told how he put seven pairs of pants and socks to avoid strict show rules which only allow two pairs of pants per person.
He joked how he had “great big fat feet” but his savvy actions meant he had clean socks.
JUNGLE TRIUMPH
Joe won I’m A Celebrity in 2004, beating stiff competition from the likes of Princess Diana’s former butler Paul Burrell and Irish nightclub owner Fran Cosgrave.
Joe was the first celeb ever to earn full stars in a Bushtucker trial, after climbing out of an airborne helicopter and collecting stars as he walked down a ladder.
Who has won I'm A Celebrity?
I'm A Celebrity first hit our screens in 2002.
Since then, it has aired every year – including twice in 2004.
The show even relocated to Wales during Covid in 2020 and 2021.
Here’s who has been crowned King or Queen of the Jungle – or in some cases, Castle.
2002 – Tony Blackburn
2003 – Phil Tufnell
2004 – Kerry Katona
2004 – Joe Pasquale
2005 – Carol Thatcher
2006 – Matt Willis
2007 – Christopher Biggins
2008 – Joe Swash
2009 – Gino D’Acampo
2010 – Stacey Solomon
2011 – Dougie Poynter
2012 – Charlie Brooks
2013 – Kian Egan
2014 – Carl Fogarty
2015 – Vicky Pattison
2016 – Scarlett Moffatt
2017 – Georgia Toffolo
2018 – Harry Redknapp
2019 – Jacqueline Jossa
2020 – Giovanna Fletcher
2021 – Danny Miller
2022 – Jill Scott
2023 – Sam Thompson
2024 – Danny Jones
Back in 2017, amid claims trials were faked.
He again appeared on GMB to claim producers don’t use editing tricks to fool fans, despite suggestions all is not as it seems on the show.
He previously said: “People whinge about it and say ‘Oh they made it look bad in the edit, they made me look bad’.
“But as a producer said, we can’t make you say anything you haven’t said.
“We can’t make you do something you haven’t done.”
It came after one I’m A Celebrity fan claimed to have found a clue which
He dished out advice to the 2025 line-upCredit: ITV
Joe told how he layered up his pants and socks in a bid to beat the strict show rulesCredit: ITV
Joe previously clapped back at suggestions the show challenges had been ‘faked’Credit: News Group Newspapers Ltd 
