CELEBRITY Traitors is the show all of the A-list are desperate for a spot on – and it’s somewhere that can catapult the careers of it’s lesser-known participants too.
Insiders tell us there’s one breakout star from this year’s series who is set to surpass his co-stars, but it may not be who you think.
is tipped to get the most off the back of the BBC series.
While he began as an underdog Faithful contestant, 29-year-old Kenny was and become one the show’s most prominent personalities.
He made it all the way to the final before falling at the final hurdle before Romesh Ranganathan and Sebastian Croft scooped the victory.
But with his newfound TV fame, Kenny now has a whole new audience who have fallen in love with the predominantly online star.
Not only that, but Kenny’s friendship with Maya – whom he has known for years –
Now, experts tell The Sun that Kenny, whose full name is Kenny Oghenovo Ojuederie, will be the breakout star of the series.
“Kenny could walk away as the biggest commercial winner of Celebrity Traitors.
“He already had a strong online following, but the programme has introduced him to a whole new audience. There will be people watching who had never seen a Beta Squad video and are now looking him up, following him and taking an interest in what he does next,” says Lynn Carratt, an influencer expert.
Seats in The Traitors’ turret may still be warm from this year’s final, but Kenny has already began making career moves.
Just last week, the Beta Squad member released a music video for his new song Don’t Let Me Down.
The video even featured Traitors co-star , and marks Kenny’s foray into the music industry.
Lynn, who is also the founder of E20 Communications, says the video was perfectly timed: “Kenny appears to be making a serious push into music, and the timing makes sense.
“He has people’s attention, so this is the moment to introduce them to another side of him.
“Getting Romesh into his music video was a very clever move. It gives Traitors viewers a reason to seek out the song and creates something fans want to share.
“Celebrity friendships can open doors to collaborations and introductions, although the real value comes from what Kenny does with those opportunities.
“The challenge will be turning curious viewers into repeat listeners. A viral video can help launch a song, but building a music career takes more than a television moment,” she explained.
Rising to fame as a YouTube star, Kenny is known for being part of the Beta Squad – a group of influencers also containing Chunkz (Amin Mohammed), Niko Omilana, AJ Shabeel and Sharky (Sharmarke Mohamud).
Fellow member Niko appeared on the first season of Celebrity Traitors, which Alan Carr won, but was sadly banished first so didn’t make the same impact as pal Kenny.
However, it does mean the YouTube stars were able to trade advice ahead of Kenny’s stint.
Kenny’s Beta Squad background also explains his friendship with co-star Maya, who has been close pals with Chunkz for seven years and has even appeared as a guest on the YouTube channel.
He is also a crossover boxer and has faught in Misfits influencer boxing events.
The TV stint isn’t just good for Kenny’s reputation, but he’s estimated to bank an impressive £150,000-£350,000 following he show, according to expert Nick Ede.
“King Kenny is someone I’d be watching very closely from a commercial perspective.
“He’s already built an audience through digital content and boxing, but mainstream television exposure gives him something social media alone can’t always deliver – recognition across generations.
“That could make him considerably more attractive to mainstream brands, broadcasters and entertainment producers.
“The biggest opportunity is moving beyond being known primarily as an online personality and becoming a more established mainstream entertainment name,” said Nick, who was talking on behalf of Mecca Bingo.
Last year’s show saw Alan Carr – including a bid for his own chat show.
And following Kenny’s success this time around, he could be headed down the same route, with some hefty offers likely to be piling in.
“His most lucrative immediate move is likely to be a long-term brand ambassador deal. Sportswear, fashion, gaming or technology could all suit him,” adds Lynn.
She concludes: “A brand could work with him across social content, advertising and appearances, giving him a more substantial deal than a string of one-off sponsored posts. The fit matters, though. His existing fans will quickly spot something that feels forced.”
