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Google fixes worst thing about online clothes shopping with 30-second phone trick – and it works on BILLIONS of products

Published on May 20, 2025 at 08:48 PM

THE pain of ordering clothes online that don’t suit you could soon be a problem of the past.

Google has revealed a game-changing new trick that allows people to try on billions of garments virtually.

Screenshot of a phone screen showing a Google Shopping feature that lets users try on clothes virtually.
Feature works on billions of products
Screenshot of Google I/O '25 keynote showing body mapping technology.
Clever tech will let you virtually try clothing on before your eyes

All you need to do is upload a full length body image and the “try it on”;; tool will magically add the clothing onto you within seconds.

The firm says its latest tech is powered by a clever image generation model which is capable of understanding the human body and the various ways we wear clothing.

It can pick up on how different materials fold, stretch and drape on different bodies to produce an authentic looking shot of you in the clothing you’ve selected.

“It preserves these subtleties when applied to poses in your photos,”;; said Lilian Rincon, Google’s Vice President for Product Management.

“The result is a try-on experience that works with photos ofyou.”;;

The feature is only available to test in the US for the moment.

It comes as part of ‘s major new AI Mode tool, a deeper chat-bot style addition to the main Google Search.

Shoppers will also be able to for products so they don’t miss sales.

Users can set a price they’re prepared to pay for an item and Google will send them a notification as soon as it’s within that value.

Consumers will be able to buy the product there and then too without needing to navigate to the retailer’s website.

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