FOUR years ago, Gemma Owen stepped out of her footballer dad Michael’s shadow to appear on series eight of Love Island.

After a summer of parading around in bikinis and revealing outfits in the villa, finished as runner-up with partner Luca Bish.

Gemma Owen from Love Island smiling.Gemma Owen has quietly re-branded since first stepping out of her dad Michael’s shadow to appear on Love Island in 2022 Credit: Love Island Gemma Owen and Liam Llewellyn on Love Island.Gemma wore figure hugging outfits and her own line of bikinis while in the villa Credit: Rex

Unfortunately, the couple split just three months later and since then, Gemma, 23, has been putting more and more distance between herself and the show.

This week, she returned to reality TV on her family’s Prime Video show – Meet the Owens – alongside , mum Louise and her three younger siblings.

The series follows the family as they try to take Michael’s horse racing empire to the next level.

The first episode introduced Gemma to viewers, including a quick montage of her on Love Island.

Gemma Owen in a navy suit with a white shirt, holding a color-block handbag.But now the 23-year-old has a very different aesthetic Credit: Instagram/gemowen_1 Gemma Owen wearing a floral two-piece set and holding a small handbag at Goodwood race event.Gemma has ditched the Love Island look for a more demure style Credit: Instagram/gemowen_1 Gemma Owen wearing sunglasses, a blue shirt, and a dark blazer with a brooch on the lapel, holding a small handbag.Gemma says in her family’s new series that people have described her style as ‘middle-aged’ Credit: Splash Gemma Owen from the TV show "Love Island," Series 8, wearing a neon yellow bikini and holding a yellow flag with the word "LOVE" in purple.Gemma doesn’t say Love Island by name on her family’s show, Meet the Owens Credit: Rex

However, Gemma didn’t seem able to bring herself to say the show’s name, simply telling the cameras: “I was on a well known television programme.”

Further watching reveals Gemma has also ditched the Love Island aesthetic in favour of demure ensembles the equestrian community would approve of.

It’s certainly at odds with her post-villa life, which saw her sign a

At the time, Gemma said: “This really is a dream come true for me.

“I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special.”

Fast-forward four years and she’s swapped the figure-hugging and bodycon outfits for plush cashmere knitwear and pussy-bow blouses.

Gemma Owen in a nude crop top, cargo pants, and heels, carrying a small handbag.Her new look is a world away from how she dressed after she left the villa Credit: Splash Love Island star Gemma Owen at the PrettyLittleThing Christmas Party.She even signed a six figure deal with Pretty Little Thing after her Love Island stint Credit: Not known, clear with picture desk Gemma Owen wearing a brown loungewear set while sitting on a couch.The tracksuits are a thing of the past for Gemma Credit: @prettylittlething Michael Owen and daughter Gemma Owen smiling on the racetrack.Gemma appears on the Prime Video show alongside dad Michael Credit: Getty

Gemma has always grown up around horses and competed in dressage, and now she’s branched out into TV presenting work at equestrian events.

But she admits her new, Tatler-esque look has been criticised by some, telling her mum in one episode: “A lot of people describe my style as a middle-aged woman.”

Gemma is so focused on her career in the world of horses, that it also seems she has taken a step back from her former passion project, swimwear range OG Beachwear.

Gemma wore her own range while in the Love Island villa, before renaming her business G R O Clothing and added loungewear after leaving the show.

While the OG Beachwear website is still active and currently offering a sale on the various pieces, its official Instagram account hasn’t been updated in a year.

And on Companies House, the as Gemma and her family would have hoped.

Meet the Owens is available on Prime Video now.