SAVVY Celebrity Big Brother star Ella Rae Wise has recently entered the infamous house – and she has a foolproof strategy in place.
The Only Way Is star Ella, 24, may be trying to move on after the end of her with contestant – but that's not the real reason she's in the compound.
The aspiring style icon entered the house in an eye-catching outfit
The Essex star was seen getting emotional over her split with Dan EdgarAccording to an insider, the hidden motive is to get her flailing fashion brand, BEMEÃ, back on track.
A source told Flying Eze exclusively: “Her fashion line got off to a really good start when it launched and all her celeb mates modelled it for her – but now the website’s disappeared and nobody has posted on the social media for weeks and weeks.
“She’s hoping CBB will give her business a boost and sell some clothes!”;
While it's great exposure for the reality TV star and her pursuit, Ella falls at the bottom of this year’s celebrity wage packets – and is thought to be taking home £20k.
Although ITV like to have a Towie star in the mix for cross-brand promotion, the show doesn’t hold the ‘pulling power‘ it once did.
The likes of and bagged six-figure paydays when they did the show a decade ago, but they were Towie OGs in their prime.
Meanwhile, aspiring fashionista Ella has recently dumped reality lothario Dan Edgar.
when speaking to Flying Eze before entering the CBB house.
hunkDan, 34, and stunning have kept fans of theITVBereality show gripped with their on/off relationship sincein January last year.
Viewers watched asin thehouse as she talked about her split from Dan.
It came after she was quizzed on her relationship status by housematesand, who were shocked to learn how recent the break up had been.
But friends close to Dan told after seeing Ella refer to their sex life when discussing their split.
in the house, predicting a new reality TV romance.
The bombshell says she’s not looking for a new fella just now but would welcome an “innocent flirt”;.
Flying Eze has reached out to Ella's rep for a comment.
Towie's Ella has entered the house for a specific reason
Ella has recently broken up with Towie's Dan Edgar
The reality TV star's website for her clothing business has ‘disappeared'
Ella's fashion brand has been quiet on social media lately 
