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Does Off-Page SEO Matter? 7 Tips on How to Get Powerful Backlinks for Your Website

Off-page SEO is a ranking strategy in search engines that deals with activities outside your site. Off-page SEO actions make up the basic SEO with the on-page SEO techniques.

SEO services in Dubai need to put in a lot of time, effort, and resources while applying off-site SEO tactics, but they are worth it.

If you want your website to rank on the first page of Google, you need some quick and workable strategies. You guessed it right. We have a bunch of them tested by ourselves and found astonishing results.

Let’s start.

New reporters and bloggers constantly need authentic sources to cite information in their reports and blogs. You can be that source if you have expertise in your particular niche.

And what will you get? Backlinks from high-authority blogs and news sites. Help A Reporter Out (HARO) is a free service that can help you find journalists to get backlinks.

You sign up as a source and choose a free or a paid plan. Journalists and bloggers constantly upload source requests for a specific topic they are writing on.

If your site relates to that topic, jump in to offer your knowledge in the field in exchange for a backlink to their high authority site.

How? Submit a short and sweet pitch to the journalist/blogger.

Yes, it takes time and patience, but it’s one of the most workable strategies to acquire white hat backlinks from credible websites.

2- Create Skyscraper Content

You will find many articles on Google on the skyscraper content marketing technique. Here we will give a quick rundown on how to use it to earn high-quality backlinks.

Perform a search on Google regarding your keyword. See what content is ranking on the first page. Use SEO tools like Ahrefs and Semrush to find how many high-authority backlinks each has received.

Pick the best one (in terms of the number of quality backlinks) and try to replicate its material but with 10 times more value.

You might need a month or more to craft such killing content, but it will pay big dividends. The next step is to promote it to the people you have featured in your blog.

For example, if you have mentioned WebFx as a web builder, email them telling them about your content.

As an off-page SEO in Dubai, you already know thousands of content promotion techniques and can use any of them.

However, the one we mentioned above is optimum for skyscraper content. Don’t sound spammy or pushy in your email. You will see that many people happily mention you on their socials and articles (backlinks).

Okay, this method is called the “moving man” method. You find outdated URLs — sites that have rebranded themselves or stopped offering a feature/service.

Brian Dean, Backlinko got backlinks from a high DA .edu website, a well-known resource page, and many contextual links from websites that put content on SEO and digital marketing.

Here are the steps:

  • Find websites in your field that have modified their names, changed their URL, shut down, stopped providing a feature, or updated a resource.
  • Use a backlink-checking tool to find what pages are still linking to that outdated page
  • Shortlist the pages that have the high domain authority
  • Email the owners of those sites/pages about the outdated link
  •  Humbly suggest they replace the outdated link with your page’s link that has similar content

If you study most articles and blogs on the internet, you will be amazed to find that readers completely overlooked most of them  — with zero backlinks.

Do you want to know the exact percentage of content that gets no external links? 94% (Source: Backlinko and BuzzSumo).

Any idea what could be the reason? Maybe the content format one is using. A study found that some content formats get more external links than others.

These content formats are blogs starting from ‘what’ and ‘why,’ videos, and infographics. Don’t get us wrong. Just creating content in these formats won’t get you anywhere.

You need to provide value to readers to get external links. However, these formats work as the magic ingredient in your backlink-acquiring strategy.

4- Ultimate Guides Are Your Ultimate Friends

Why do people love to cite “definitive or ultimate guides” or “ all there is to know about XYZ” in their content? Because they offer all the knowledge available right now about a specific topic, all on one page.

Google seems to think so too. You might have read many studies pointing to the fact that Google algorithms prefer to rank long-form content higher.

But long-form content should provide so much value that the reader doesn’t need to go anywhere else after consuming your piece.

But wait a second. Don’t write an ultimate guide to a topic that has already been “ultimately” covered by many other people. Do your research and find a topic lacking a “definitive guide” kind of content in search results.

Outline your article and write down the sub-topics that will make up the main topic. Then, write your content and add everything someone needs about a subject.


We would love to have your feedback on our tips on getting high-quality backlinks from high-authority resources. Many businesses in the UAE hire SEO experts to get backlinks from websites in their niche.

Well, you can do it yourself but if you give this work to someone, make sure they are a credible SEO agency/professional in the industry.

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