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Cole Palmer eats jam sandwich and Brit music legend makes cameo in brilliant Chelsea kit release video

Published on May 16, 2025 at 10:27 AM

CHELSEA’s kit launch video for the 2025/26 campaign had it all.

The Blues have revealed their new home kit for next season with a brilliant video on .

Man in a black coat paying at a counter.
Cole Palmer featured in Chelsea’s new kit launch
Two people wearing Chelsea football jerseys eat toast in a diner.
He ate his favourite jam sandwich
Chelsea FC player in the new 2025-26 kit.
The new kit is inspired by London
Woman and man in Chelsea kit.
Lauren and Reece James feature in the promo video

The club’s new kit keeps the traditional blue shirt and shorts with white socks.

The shirt and shorts have neat detailing on the body with a white collar.

But it was the video that took centre stage as it featured star player eating his .

The midfielder was filmed entering a cafe and ordering the dish before tucking in while wearing the new shirt.

The promo also featured Madness singer and fan Graham ‘Suggs’ McPherson.

The as a taxi driver who gives a lift to the club’s women’s captain and Lionesses’ star .

During his scene in the cab, he turns the radio over to play Madness’ iconic song Our House which serves as the music for the remainder of the video.

Chelsea stars Reece and also appear with the men’s captain having his haircut at a barbershop.

Lauren jokes that the trim is better than when their “dad did it”;;.

Fans have loved the brilliant video as they flooded social media.

Close-up of a man wearing glasses and a blue scarf, smiling and saying
Madness’ Suggs made a cameo in the video
Man in a car wearing a Chelsea scarf.
He played a London cabbie
Close-up of a woman in a Chelsea football jersey, asking
He is in a scene with Millie Bright
A woman in a Chelsea FC jersey sits in a car.
The shirt features a white V-neck collar

One posted: “I just realised I love my club so much it’s insane.”;;

A second wrote: “That’s an instant cop.”;;

A third commented: “I love my club.”;;

A fourth said: “Nice ad. Now can we win the league next season.”;;

Another added: “Very good Chels, so many little references in there..”;;

The and is priced at £124.99 for the short-sleeve match shirt and £84.99 for the stadium version.

Its design is said to be inspired by London’s “standing for creativity, innovation and an ever-evolving cultural landscape”;;.

The shirt has also welcomed back the club’s traditional badge rather than the edited versions from the last couple of seasons.

The club also revealed that it would have a black goalkeeper shirt in the video,

Meanwhile, Nike were forced to quickly delete a .

A person wearing a Chelsea football jersey uses a smartphone in a recording studio.
Rapper Central C made an appearance
Two men in Chelsea football jerseys.
The club will have a black goalkeeper shirt
Chelsea's Levi Colwill in action during a Premier League match.
Chelsea have scrapped the edited emblems for next season


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