CHARLOTTE Dawson has revealed the real reason she’s quit her fitness plan brand after five years with an emotional message to fans.
The alum was at the helm of her Belleh Blaster programme which combined “fun dance routines” with diet plans and a private group community.
Charlotte Dawson has revealed the real reason she’s parted ways with her fitness brandCredit: Instagram
She was the poster girl for her Belleh Blasters weight loss programCredit: Instagram/@chazzasbellehblasters
Yet despite putting her ‘heart and soul’ into the project she is now no longer associated with itCredit: Instagram/charlottedawsy
The name of the brand – which was clearly a nod to lass ‘s northern accent and pronunciations – and its website told fans they could: “Blast off Belleh fat with fun dance routines!’
They added: “”Get sexeh with Chazza and shift the timber! From ballet to burlesque via Bollywood!”
It also vowed the speedy routines will “attack your fat stores with these 15 minute burners” and “target and tone your abs with core blasters”.
Images on the website show before and after images of Charlotte’s recent weight loss as well as case studies from users.
Yet the star, whose last video for the brand’s Instagram page was uploaded on January 27, has now called time on the partnership.
In a lengthy message written out on her Instagram Stories, the reality star stated: “I wanted to share something with you all because so many of you have been messaging and asking why I haven’t posted about Belleh Blaster or doing my weigh ins recently.
“After a lot of thinking and reflection, I’ve decided to step away from my involvement in Belleh Blaster.
“This wasn’t a quick or easy decision but it’s something I felt was right for me and where I am in my life right now.
“My focus at the moment is on a real, sustainable lifestyle journey, looking after my body and having three beautiful babies and enjoying them and my body.
“I always want what I share online to come from a genuine place and to truly reflect where I am in my own journey”.
She added: “I also want to reassure anyone who has already purchased Belleh Blaster that nothing changes for you.
“You can absolutely still use the plans and continue your journey with them if they work for you and I genuinely hope they help you feel good and confident.
“Like I did on the plan!”
Charlotte Dawson and Matt Sarsfield - Relationship Timeline
Here's how Charlotte and Matt's relationship has played out
November 2016 – Charlotte and Matt meet shortly after she splits from a short-lived fling with Geordie Shore’s Gaz Beadle.
February 2017 – just before Valentine’s Day over Charlotte’s party lifestyle.
July 2017 – While filming Celebs Go Dating, Charlotte is told she is ‘sabotaging herself’ and she admits it’s because she was struggling to get over Matt.
September 2017 – Charlotte jets to Greece after splitting from CGD castmate Frankie Cocozza.
December 2017 – Charlotte and Matt reveal
March 2018 – Charlotte admits to The Sun that she ‘couldn’t stay away’ from Matt, with the couple also moving in together.
October 2018 – The couple in Spain.
August 2020 – Charlotte reveals together.
September 5, 2020 – next to the statue of her late father, Les Dawson.
January 26, 2021 – Charlotte . She later announces with the
February 2022 – Matt, Charlotte and Noah in Lancashire.
April 2022 – Charlotte reveals she’s tragically .
February 2023 – Charlotte with Matt.
July 30, 2023 – Charlotte , who she later reveals is called Jude.
October 2023 – Baby Jude is rushed to hospital and has to remain in hospital for ‘a few days’
February 2024 –l after contracting bronchitis for a second time at seven months old.
August 3, 2024 – Charlotte after finding ‘dirty texts’ on Matt’s phone to another woman.
August 4, 2024: , with Matt notably not in attendance.
August 5, 2024: Charlotte breaks her silence, saying she is. She says her children remain her top priority.
She added she was “really grateful” for the opportunities the plan provided and “put my heart and soul” into creating them.
Charlotte then thanked her fans for allowing her to be “open and honest” before she teased a new project could be on the arrival.
The mum of three rounded off her post with the words: “In the future I’d like to do a plan that is full of confidence and empowering us women, watch this chuffing space”.
Just last year, Charlotte
She even revealed the exact amount she’s lost after being in 2025.
In a snap she shared on social media in October commemorating her weight loss success, Charlotte penned: “Yay I’ve lost 2 pounds. I am so buzzing!!
“Proud of myself. Set myself a goal this week to lose 2lbs in time for my night,” she concluded.
She then shared a video of her donning skintight gym gear as she revealed how “happy” she was to have lost 2lbs in time for her birthday night out.
“Oh my god, I’m so happy,” she said as she looked at her weight loss transformation while filming the video.
She then revealed: “So, I’ve lost a stone and four pounds now”.
Charlotte then said: “I’ve just been sticking to my belly blasting plan, and I’ve been eating the sexy food. Proper grub. Not feeling hangry. Feeling satisfied.
“And I’ve just been doing my workouts. 15 minutes. 15 minutes out of my day.”
A free diet plan on the Belleh blaster website recommends breakfasts including frittatas and overnight oats, with snacks including cucumber sticks and Prosecco.
She then promoted her Belleh Blaster plan at the time and said: “There’s no jabbing, there’s no shakes. This is the real chuffing deal.”
Previously the MTV star revealed the plan was the ‘real chuffin deal’Credit: Instagram
The mum of three said she was on a ‘real sustainable lifestyle journey’Credit: Instagram
Charlotte reassured fans they would still be able to use Belleh Blasters as normalCredit: Instagram
Recently she celebrated her one stone weight loss after the birth of her third childCredit: Shutterstock Editorial
Eze Chidiebere Paul
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