WE’VE all heard the saying ‘less is more’ – and these celebrities have clearly taken this quite literally.
The red carpet seems to be dominated by , and nude selfies and X-rated shoots have now become a part of celebs’ ‘‘.
Hailey Bieber was snapped wearing nothing except a pair of £740 mesh shoes in this sultry image Credit: Alaïa/Tyrone Lebon
The mum-of-one, 29, looked sensational in the photos for for the French boutique ALAIA Credit: Alaïa/Tyrone Lebon
But it’s not just at star-studded events and on our Instagram feeds where famous faces leave very little to the imagination – ads also appear to show more and more flesh.
Just ask Hailey Bieber, 29, who after putting on a risqué display for a sizzling new fashion shoot. In the sultry pics, the model, who , was snapped wearing nothing except a pair of £740 mesh shoes.
The mum-of-one, who looked sensational in the photos for the French boutique ALAIA, was shot in an editorial pose which showed the model with only her legs crossed and knees covering her modesty.
The Victoria’s Secret star is amongst the latest in a long line of famous faces who have stripped off for very racy ads. Here, we have a look at how other celebs have bared all…
Dakota Johnson
Dakota Johnson rocked nothing but a black thong for this collab with Calvin Klein Credit: Calvin Klein
The star covered her lower half with nothing but a book Credit: Calvin Klein
Earlier this year, in March, with Calvin Klein – and it’s simultaneously sexy and iconic.
The actress, 36, sported nothing but a black thong for the majority of the advert as she flit from scene to scene and sent temperatures soaring.
Speaking to ELLE about the collab, Dakota said: “Working with Calvin at this moment feels very symbiotic with where I am currently in my life…
“I’m at a place in my womanhood where I feel quite calm and centered. I spend a lot of time at home, I feel very comfortable in my body… Doing the denim and underwear campaign in the tone of very laid-back sensuality felt like it’s just a sort of truth of where I’m at right now.”
Dakota continues to describe the kinds of clothing she personally finds “sexy”, saying: “I think the sexiest clothing items are the ones that make you feel good in your body…
“Feeling good in clothes changes your energy and physicality. Sometimes being in a big ratty T-shirt is the sexiest thing in the world. Sometimes being in lacy lingerie makes you feel like a garbage can. For me, it’s all about the way something makes me feel.”
Jennifer Lopez
Back in 2022, the Let’s Get Loud hitmaker dared to bare all for a particularly racy shoot to promote her booty cream Credit: DANIELLA MIDENGE / JLO BODY
J-Lo, 56, is no stranger to getting her kit off throughout the years and always manages to look phenomenal thanks to . Back in 2022, the Let’s Get Loud hitmaker dared to bare all for a particularly racy shoot to plug a cream for your bum .
The skincare buy, which will set fans back almost £50, helps improve the appearance of cellulite and helps women emulate her famous larger-than-life behind.
In an interview about the booty cream, the singer said: “Beauty has no expiration date.”
Sydney Sweeney
The Euphoria star left barely anything to the imagination as she covered her modesty with bubbles to promote a new product Credit: Instagram
Sex siren and actress Sydney Sweeney regularly makes headlines about , and – so perhaps it’s no surprise she as she sent message to ‘dirty boys’.
The 28-year-old bombshell, who was the face of the Dr. Squatch Natural Body Wash advert two years ago, left barely anything to the imagination as she covered her modesty with bubbles to promote the new product.
Speaking to the camera, Sydney said: “Hello, you dirty little boys. Are you interested in my body… wash. Well you can’t have it… because it isn’t for boys. It’s for men.”
The actress, who and will typically opt for berries for brekkie, shared the clip on her Instagram with the caption: “For my dirty little boys out there, upgrade to Dr. Squatch Natural Body Wash. For men who prefer natural.”
Kim Kardashian
The Kardashian sister opted to pose in just a nude pair of tights to promote her shapewear brand SKIMS Credit: Kim Kardashian/Instagram
Since being catapulted into fame in 2007 with , Kim, 45, has become one of the most well-known figures of all time – and she’s certainly not afraid to flash flesh.
The billionaire, who has never been shy about discussing her raunchy ‘‘sex-capades’’, opted to in 2021 to promote her shapewear brand SKIMS.
Following its launch in 2019, the for the reality star, valued an astronomical $5bn – or £3.7bn – as reported by The Guardian in 2025 .
Jennifer Aniston
Jennifer Aniston showed off her topless figure to promote smart water in 2011 Credit: Splash News
When Friends legend stripped off to advertise water, it proved quite the thirst trap amongst her fans.
The We’re the Millers star, 57, showed off her topless figure to promote smart water in 2011.
drinking litres of the stuff every day was the key to keeping her youthful looks.
Jennifer, who also ahead of her 40th birthday, told CR Fashion Book: “I drink a lot of water, move my body daily. Sometimes I think it’s imperative that we turn off the noise.”
Paige Spiranac
Paige Spiranac left nothing to the imagination as she covered her modestly with gold balls for this shoot Credit: Instagram/_paige.renee/lagolf
For this collaboration with LA Golf, pro-golfer turned influencer Paige Spiranac ditched all her clothes and jumped into a whole bathtub full of golf balls to promote their latest set of the things.
It was a cheeky homage to former LPGA star Jan Stephenson, who posed for a similar – and controversial – snap back in the Eighties.
“Took inspiration from the legend herself!” the 33-year-old said.
“We are working on something special to honor her. I love to recreate images from women who have inspired me and also give credit where it is due. Jan is the OG.”
Gigi Hadid
Gigi Hadid, 30, looked incredible as she posted naked for Versace a decade agoCredit: Refer to Source
Model Gigi, who celebrated her 31st birthday this April, posed completely nude – bar a pair of pumps – for back in 2016.
It came shortly after the mum, who shares daughter Khai with her ex-partner, singer Zayn Malik, had been .
The stunning shoot was also the second time she stripped down to promote a brand – after posing naked months before for Stuart Weitzmann shoes.
Gillian Anderson
The X Files’ bombshell posed wearing just a conger eel to cover her modesty Credit: Handout
From getting frisky to inspecting your moles better, there are , but Gillian Anderson, 57, opted to do it for a good cause.
The Sex Education star, who, according to Yahoo! , wanted to become marine biologist before she fell in love with acting, bared all in a bid to stop the European Parliament from destroying the deep ocean habitat through trawling in 2013.
The X Files’ bombshell posed wearing just a conger eel to cover her modesty.
She then in their “I’d Rather Go Naked Than Wear Fur” campaign.
Gemma Collins
The TOWIE legend stripped off for PETA, wearing nothing but a pearl necklace around her neck and bracelets Credit: Courtesy of PETA
Another celeb who bared it all for a good cause is the one and only TOWIE icon Gemma Collins.
f as part of PETA’s “I’d Rather Go Naked Than Wear Fur” campaign, saving her modesty with a front-lying pose and pearls around her neck.
about the eye-catching campaign, Gemma said: “Like PETA, I believe that beauty comes in all shapes and sizes. You don’t have to be a size 8 to feel beautiful, but you do have to be comfortable in your own skin.”
It was the first of her collaborations with brand and in 2023 she to protest against the tanks orcas are kept in.
Lady Gaga
The promotional pictures saw the singer’s modesty only protected by little figures, while she wore a mask Credit: Getty
Singer skyrocketed to fame not just for her music but also controversial clothing choices – rather than the lack of them.
But to promote her fragrance Fame back in 2012, the Bad Romance hitmaker, now 40, chose to go almost fully nude.
The promotional pictures saw her modesty only protected by little figures, while she wore a mask.
Kate Moss
In 2006, she posed totally starkers bar a Nikon camera to promote the new device Credit: WENN
Legendary supermodel , 52, is no stranger to for the camera, so getting her kit off to advertise one seem natural.
In 2006, she posed totally starkers bar a Nikon camera to promote the new device.
She also stripped off in 2022 to launch her brand , which is all about self-care.
Previously, she has explained that being nude was simply something .
She told W magazine: “From the beginning, photographers always got me to take my clothes off, even though I don’t like my body at all. I just had to get comfortable with being naked.”
Eze Chidiebere Paul
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