Callaway Cuts Ties with YouTube Channel Over Controversial Ad Featuring Violence Against Women

CALLAWAY has slashed ties with the Good Good YouTube channel over a controversial advert depicting violence against a woman.

The clip was produced by Good Good to promote the Callaway X Good Good Quantum Driver.

In it, Good Good co-founder Garrett Clark is seen shoving female golfer Alexis Miestowski to the ground when she reaches for his golf bag.

He then stands over her and says: “Don’t touch my new driver.”

Callaway approved the video and shared it to their own social media channels before removing it amid fan backlash.

Clark posted an eight-minute apology video on Wednesday and shared behind-the-scenes footage which proved that he did not strike Miestowski.

But Callaway has now pulled Good Good products from their shelves and ended their association with the well-known channel, which has over 2million subscribers.

Callaway CEO Chip Brewer said: “While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened.

“Mistakes were made, and we are taking the matter very seriously.

“As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologise for the video.

“The content was inappropriate and does not reflect our values.

“To be clear: We are unequivocally against discrimination, domestic violence, or threatening behaviour of any kind.

“I assure you that we will learn from this and do better.”

Good Good wrote: “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand.

“Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”

And Clark added personally: “I want ⁠to apologise for playing a role in the skit, in this ad, at the magnitude that I did.

“I want everyone to know that ‌I do not support abuse or any ‌of that of any kind.

“Hopefully we can move on and grow the women’s side of golf, because that is one of our huge, huge ‌goals.”

Callaway has pledged to donate $1m (£736,000) to organisations dedicated to preventing violence against women.

Good Good was slated to be the title sponsor of a event in Austin this November.

But that arrangement has now been cancelled.

Golf Channel has postponed the premiere of a reality show called Big Break x Good Good by a week after a sponsor asked for its branding to be removed.