Study Reveals the Average Brit Takes Over 1,000 Photos and 312 Videos Each Year!

THE average Brit now captures 1,040 photos and 312 videos per year, according to research.

A poll of 2,000 adults found the UK is a nation of directors, as 21 per cent have created content inspired by blockbuster films like The Odyssey.

Around 18 per cent of people polled have tried to replicate the style of directors Credit: 72point More than half of people think social media has raised the bar for photography Credit: Iparraguirre Recio

While 18 per cent have attempted to replicate the styles of famous directors in their own videography, rising to 43 per cent of Gen Z.

This younger generation are also capturing the most, averaging 39 photos and 17 videos per week, followed by Millennials, who average 26 photos and seven videos in the same time frame.

But the research, commissioned by , found while capturing moments has become effortless, sharing them is no longer simply about pressing a button.

As 42 per cent will now at least sometimes spend time re-touching or perfecting their posts before sharing online.

Creator style formats are growing in popularity Credit: Jordi Salas Around 42 per cent of people spent time editing their posts before sharing Credit: 72point

Creators are most likely to crop images, trim clips, adjust brightness, enhance image quality, add music, or remove people from the background before posting their masterpieces.

Annika Bizon from Samsung UK & Ireland, which is celebrating the launch of the Galaxy Z Fold8 Ultra, combining improved low-light capture and tools such as My FanCam to help capture, edit, and share content wherever inspiration strikes, said: “Taking photos and videos has become second nature for many of us, but it’s no longer just about capturing a moment.

“Our research found that over two in five Brits edit their content before posting, showing how much more considered the process has become.

“People want technology that helps them create content without slowing them down, whether they’re filming a holiday, a concert or their morning walk.”

Occasions or settings most likely to be captured range from (53 per cent) and family occasions (52 per cent) to (41 per cent) and meals (36 per cent).

Alongside these everyday memories, creator-style formats are also growing in popularity, with 15 per cent sharing food content and 12 per cent snapping mirror selfies.

While 11 per cent have filmed a ‘day-in-the-life’ video and the same percentage (11 per cent) said the same about Get Ready With Me (GRWM) or makeup and beauty videos – rising to 47 per cent of Gen Zs who’ve filmed at least one of these.

It also found 37 per cent of adults now take more photos and videos than they did five years ago, highlighting how capturing everyday life has become second nature.

And 35 per cent even create and share content with others at least three days a week.

As visual-first platforms continue to grow, 30 per cent said their interest in editing content has increased over the past five years.

The findings also suggested the content people consume is influencing that which they create.

More than half (53 per cent) think social media has raised the bar for and video standards, with 49 per cent now posting better quality or more polished content (42 per cent) now than they did five years ago.

Stable video recording (21 per cent), low-light photography capabilities (19 per cent), AI powered tools (12 per cent), and a large screen for editing (10 per cent) are all features amateur creators said would encourage them to capture even more.