A BRITISH dad has drowned after being swept away to sea as his heartbroken family claim the lifeguards were too slow to respond.

The holidaymaker, 60, had been swimming in Cancun, Mexico with his two children when the tragedy unfolded.

NINTCHDBPICT001096636494The scene of the tragedy in Mexico Credit: Erick Diaz

Desperate onlookers began calling for help when they spotted the family battling the strong currents on Friday afternoon.

The area where the dad and his kids had entered opposite Nyx Hotel had been flying a red flag – a signal to swimmers for choppy seas.

The two youngsters, whose ages have not been revealed, were rescued alive.

But their father was hauled ashore unconscious – and later pronounced dead at the scene.

Devastated relatives accused the beach lifeguards of acting too slowly to rescue the dad and his children, reported newspaper Por Esto.

They said that they had begged a rescuer to intervene when they saw the father struggling in the water – but that their pleas were ignored.

It was only some moments later that a second lifeguard dove in to help the victims.

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