Bestseller cream that instantly brightens tired eyes is slashed by 50% in ‘final clearance’ sale as brand shutting TODAY

Published on July 31, 2025 at 03:26 PM

A bestselling eye cream that fans swear by for banishing dark circles and tired eyes has been slashed by 50% in a shock final clearance sale.

lovers are rushing to bag the cult favourite before it’s gone for good - as the brand behind it .

REN Brightening Dark Circle Eye Cream, 15ml.
Radiance Brightening Dark Circle Eye Cream, that’s clinically proven to reduce dark circles in just 7 days, is now half price

REN’s Radiance Brightening Dark Circle Eye Cream works to even out skin tone and visibly lift the delicate under-eye area - perfect after late nights or long days.

Clinically proven to reduce dark circles in just 7 days, this lightweight, formula gives tired eyes a much-needed boost of and glow from the very first use.

It’s clever water-in-oil emulsion glides on smooth and creamy, leaving skin feeling fresh, firm and ready for anything.

Now just £24.50 - down from £49 - it’s a final chance to snap up this glow-giving essential before it disappears for good.

KEY BENEFITS

  • Proven to visibly reduce dark circles in 7 days
  • De-puffs and hydrates skin around the eyes
  • Supports a more plumped, smooth and firmer appearance
  • Lightweight creamy formula that absorbs easily
  • Instantly brighter eyes
  • Fragrance Free. 95% naturally derived formula

HOW DOES IT WORK?

Packed with 95% naturally derived ingredients, the cream is gentle on delicate skin and soaks in easily to target puffiness and stubborn dark circles without irritation.

It’s loaded with upcycled Elderberry Flower Extract, rich in antioxidants to fight off free radicals, plus moisture-locking Glycogen from corn to keep your under-eyes plumped, smooth and glowing all day.

It’s like 8 hours of in a tube - and now it’s going for a fraction of the price.

SHUTTING SHOP

The beloved British brand is shutting down today, after 25 years in , leaving fans devastated.

The company isafter its parent company cited “internal factors and market challenges”.

The pioneering brand, which was ahead of the “clean beauty” trend, was founded by Rob Calcraft and Anthony Buck in 2000.

Some of its prestigious products, such as Ready Steady Glow Daily AHA Toner (£30,) and the Evercalm range (£75), developed a cult following.

Its innovative approach to skincare attracted the attention of Unilver’s prestige Brand director, Vasiliki Petrou.

bought the company for an undisclosed amount in 2015.

Under Petrou’s mentorship, the 2023 turnover ballooned to £1.2bn.

However, last year she left the department, and almost immediately, profits started to dip.

Announcing the closure via an Instagram post on June 23, REN Skincare, which launched in 2000, said: “We will soon be closing our doors....

“Born inin 2000, we’ve been proud to put cleanon the agenda, creating positive change for out people and planet.

“We thank you, our community for your support over the years.

“You can still shop with us over at renskincare.com until 31st July 2025.”

Ahead of the closure, REN, which is stocked in,, and customers can still grab bargains until 23:59pm tonight.

Among the deals on offer, customers can nab the Radiance Brightening Dark Circle Eye Cream for £24.50 down from £49 and the Evercalm Global Protection Cream for £42, down from £29.40.

Unilever Ren skincare
Customers can still by REN products until 23:59 tonight

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