GLADRAGS on, diamonds fastened and a spritz of fragrance to finish, Holly Ramsay and Adam Peaty look every inch the golden couple as they head out for a date night in Infiniment Coty Paris’s new advert.
The newlyweds have been unveiled as the face of the luxe perfume brand’s new scents Encore une Fois and Après L’Amour Les Osmiums – and the move marks only the start for this powerhouse pairing as they set their sights on
Adam Peaty and new wife Holly Ramsay are the face of new fragrances Encore une Fois and Après L’Amour Les Osmiums
The couple star in the advert for luxe perfume brand Infiniment Coty Paris
Their latest deal marks the start of ‘Brand Ramsay’ and a bright working future together
Holly, 26, and her Olympic swimmer husband Adam, 31, late last December with nuptials that read right out of an influencer’s playbook.
Five custom wedding gowns for , bridesmaid dresses designed by , plus a banquet put on by London’s Savoy Grill were all details that emerged in the accompanying British Vogue write-up .
While worlds away from the groom’s working class roots, it’s the origins of a lavish and equitable future with fashion influencer Holly by his side, who is said to be “steering the ship”.
And there’s certainly no reluctance from the newly dubbed Adam Ramsay Peaty, with the an official sign off on ‘Brand Ramsay’.
“Adam and Holly are quietly shaping up to be the next big luxury power couple,” a source tells The Sun.
“As Adam starts to consider a career post-swimming, he’s signed with Holly’s influencer agency, Hypesight, and the plan is for their careers to be managed with a more coordinated commercial strategy rather than as separate lanes.
“They are both so young, and marketable: Adam and Holly have a lot going for them.
“And of course they have the benefit of being advised by the OGs… both ,” they add.
The former footballer and the are the perfect role models for the pair to mould themselves on.
Like David, Adam is a sports record-breaker in his own right, thanks to his and being widely regarded as the fastest male breaststroke swimmer in history.
Posh and Becks in an ad for their own fragrance range back in the NoughtiesCredit: Alamy
Adam and Holly tied the knot at Bath Abbey in late DecemberCredit: Splash
Close family friends David and Victoria Beckham were at the nuptials and are said to be ‘mentors’ for the newlywedsCredit: Splash
Adam is tight with his new parents-in-law, taking their surname after his wedding to wife HollyCredit: Instagram
But while Adam brings the superstar status, Holly provides the access and action plan for the duo.
David and Victoria scored front row seats , with them known for being tight with Holly’s chef dad Gordon and mum Tana in a friendship that spans decades.
Holly and her five siblings grew up with the Beckham offspring, with Romeo, Cruz and Harper – but not Brooklyn – also present at the December nuptials.
“Family friend David Beckham is giving advice to Adam, having done the transition from sports star to building a global empire – and using his own hard-earned wisdom and contacts to navigate it,” our source adds.
“For Holly, VB is her mentor – and .
“Just like , it’s very much a case of Holly steering the ship, who is firmly focused on what is best in the long term for their future goals.”
Savvy Holly’s influencer background means she’s aware of the market and growth areas, and this will only help them to make wise choices, opting for brands and sponsorships that are built on lasting-lifestyle impact rather than fad trends.
“The smart money is on them building a full lifestyle brand identity together, blending fitness, fashion and aspirational living but they want to do it ‘slow-release’,” our insider reveals.
“Holly and Adam don’t just want to be chasing ‘careers’ of trying to land modelling or influencer deals with brands, living deal to deal.
“The future is all about wearable tech and sports tech and what’s critical is having the credibility and profile to be taken seriously for big-money investment and commercial partnerships.”
Once phase one takes off, it’s understood the couple are happy to put their own cash up to continue their success, but for now patience is what will pay off.
“They want to eventually be building businesses but know that the secret to success is building something authentic and slowly.”
It’s thought the two could be a new power couple dominating the aspirational lifestyle sectorCredit: Shutterstock Editorial
The future is looking bright for Adam Peaty and Holly Ramsay, seen here on their honeymoonCredit: Instagram
Eze Chidiebere Paul
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