WHILE Christmas is typically a time for exchanging gifts, unfortunately, some presents can fall short of expectations.
However, some individuals are capitalizing on this disappointment, and there’s an upcoming date that is ideal for listing items for sale.
There’s an upcoming date known as Sell-It Sunday – and it’s just around the cornerCredit: AlamyIt’s the perfect opportunity to search for items you no longer need, including Christmas gifts that aren’t suitableCredit: Alamy
According to sources, Sunday, January 4th is the date in question – with listings expected to surge to an impressive three times the usual daily rate.
This date – the first Sunday of January – has been termed “Sell-It Sunday”, and Vinted reported that research indicates last year’s most sought-after listings on this day included jewelry, perfumes, makeup, and women's toiletries.
These categories gain popularity following the holiday season because they are among the most frequently exchanged gifts, along with gift sets.
While buyers are eager to find bargains in the entertainment or electronics sectors, fashion remains the most commonly listed category on Vinted, as people are keen to sell clothes they received for Christmas that do not fit.
The research also reveals that one in six respondents estimated the value of their unused items to exceed £1,000, while 51% believe they have around £400 worth of unused goods.
“Sell-It Sunday isn’t just the moment when unwanted gifts receive a second chance,” said Jessie de la Merced, VP of Corporate Affairs at Vinted.
“It has become a national reset day, when millions of people turn clutter into cash, explore new styles, and discover a range of items from fashion to electronics on Vinted.
“It highlights how second-hand shopping is increasingly recognized as a smart, stylish choice for 2026.”
She also urged individuals to check their wardrobes ahead of January 4th, enabling them to identify items they can sell and prepare their listings more efficiently.
Another category poised to be popular in the New Year is accessories and nightwear, driven by seasonal wardrobe changes and the resale of Christmas gifts.
Savvy shopper Georgia shared in a video on her TikTok page how she is already taking advantage of Christmas resales by searching for “unwanted gifts” on the platform.
“People are selling Charlotte Tilbury, White Fox, Prada, Gucci, you name it, it's all there,” she stated, showcasing the busy homepage on her Vinted account.
“It’s available for a fraction of the price because people don't want the gifts and are reluctant to admit they didn't want them.”
“Who doesn’t enjoy Boxing Day sales?” she added in the video caption.
In fact, Vinted is already encouraging users to list their unwanted gifts online, with messages appearing on phones stating: “Won’t use that gift?
Do you need to pay tax on items sold on Vinted?
QUICK facts on tax from the team at Vinted...
The only time an item might be taxable is if it sells for more than £6,000 and there is a profit (selling for more than you paid for it). In that case, you can utilize your capital gains tax-free allowance of £3,000 to offset it.
Generally, only business sellers trading for profit (buying goods with the intention of selling them for more than their purchase price) may need to pay tax. Business sellers who trade for profit can use a tax-free allowance of £1,000, which has been in effect since 2017.
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There’s an upcoming date known as Sell-It Sunday – and it’s just around the cornerCredit: Alamy
It’s the perfect opportunity to search for items you no longer need, including Christmas gifts that aren’t suitableCredit: Alamy
