Sadie Bass: I’d Choose Tummy Rolls Over Jabs, Despite Trolls Bombarding Me with Puke Emojis for Posing in My Undies!

IN an age where it feels like everyone is on fat jabs it’s easy to see why so many Brits feel pressured to jump on the bandwagon.

There is no doubt that 2025 was officially the year of with more than an astronomical 2.5 million Brits estimated to be using them.

Sadie recalls the first time she posted a snap of her belly rolls – and the sense of relief of not having to hideCredit: instagram The 29-year-old moved in with her partner Danny Andrews – aka the fish and rice cake guy – last yearCredit: instagram

While some celebs have been tight-lipped about their dramatic weight loss, others have confessed to using Ozempic, Mounjaro and Wegovy, amongst them the , 45, and , 26.

The fat jab craze shows no signs of slowing down, despite many openly discussing the shock effects it has had on their shrinking bodies.

However, amongst those who’ve vowed to never become a ‘‘ is curvy midsize influencer .

The former contestant, 29, is no stranger to online trolls making unnecessary remarks about her weight – however, the nasty remarks haven’t tarnished her confidence.

Sadie, who appeared on season two of the reality show, continues to use her platform to share uplifting content, reminding people that beauty comes in all shapes and forms.

The 29-year-old, who moved in with her partner – aka the fish and rice cake guy – last year, spoke to in an exclusive interview, chatting about all things body confidence and fat jabs.

Social media bullies

According to Sadie, she fell victim to sick body shamers pre-COVID time – and although since the body positivity movement there has been a decline, she still gets the odd mean comment.

“I would have DM’s pointing out my , comments from men telling me to go to the gym or sick face emojis along with ‘look at her stomach,'” she told us.

In one instance, Sadie recalled, the trolls even went as far as messaging her partner at the time “to tell him his ‘girlfriend is fat'”.

“It was exhausting and really wrecked havoc on my self esteem. Trolls forget there is a real person seeing these messages and the impact they can have!

“Now I choose to feel sorry for them as I know deep down only someone who’s seriously struggling with their self could ever write something derogatory to someone else.”

With all its bullies, social media can be a dark and scary place if you have a body that doesn’t conform to the ever-changing ideal of beauty.

It has been found that there is a link between social media use and signs of negative body image, a shocking study by the National Library of Medicine revealed .

This us especially true for those who use image-centric social media platforms like Instagram, home to more than 500million active users every day.

Many resort to applying filters and editing tools to and make themselves appear slimmer than they are.

But Sadie recalls the first time she posted a snap of her belly rolls – and the sense of relief of not having to hide.

In one instance, Sadie recalled, the trolls even went as far as messaging her partner at the time “to tell him his ‘girlfriend is fat”’Credit: instagram

“Instead of editing or hiding my body, my biggest insecurities were out there for the world to see and I suddenly wasn’t so scared of the trolls!” she told us.

“It felt like wow if ‘fat’ is the worst thing they can call me? You know what, it’s really not that bad!”

The body “ideal” is forever changing

In 2009, , now 52, shocked the world with her infamous and harmful mantra: “Nothing tastes as good as skinny feels”.

Since then, the body ideal has changed – from ‘‘ in the 2000s to fit and curvy in the 2010s inspired by , 45, to again, slim now.

It’s not just ultra-skinny catwalk models – A-list actors have now bought into this new — or rather “old” — body ideal, one that seems to have become cemented into mainstream culture.

Confidence comes from within not from a number on the scale or a dress size.

Sadie

At the in January last year, host quipped that it was “’s biggest night”, while star joked that “you can eat whatever you want now”.

“I think there’s always pressure for women especially to conform and fit into a beauty standard. It seems body types continue to go in and out of fashion so ‘keeping up’ feels impossible,” thought Sadie.

“One minute ’s and are in and the next impossibly thin 90’s runway model bodies are back.

“When I was younger I definitely would’ve considered it. I was more vulnerable then and wouldn’t have cared about possible health implications.”

While Sadie might not jump on the fat jab bandwagon, she won’t judge those who doCredit: instagram

But the influencer, who lives in London, is adamant she will not go down that route.

“Now I wouldn’t want to risk my health just to look skinny! People report feeling nauseous and fatigued whilst taking it and I’d much rather feel my best self.”

An expensive risk

However, while Sadie might not jump on the fat jab bandwagon, she won’t judge those who do – especially if it’s someone struggling with their health.

But although she understands how these jabs can be helpful for diabetics, the 29-year-old finds it worrying many .

According to the NHS website , Mounjaro can be prescribed to manage your weight on as of March last year, only if it is prescribed by a specialist service, and if they feel it is the right treatment for you.

The NHS stated that this drug is only be available on the NHS to those with the highest clinical need, such as people living with obesity who have been diagnosed with 4 of the weight-related health problems listed above and a BMI of 40 or more.

Meanwhile, the Medicines and Healthcare products Regulatory Agency (MHRA) has approved to treat patients with a BMI of 30 or more, unless they have other obesity-related health conditions.

Sadie told us: “When women are inflating their BMI on the application to get approved is when it can be dangerous, plus it’s a very expensive risk to take!

“Not only could you potentially be playing with your health but lots of people report gaining the weight back fast once they stop it… meaning lots of people feel forced to stay on it forever.

The body positivity influencer urged people to follow others who have the same body – and it might just do wonders on your self-esteemCredit: instagram

“I don’t know much about the long term effects but I feel sad that us women are turning to these extremes in pursuit of shrinking ourselves.

“I’d tell them to really think long and hard and do lots of research before and I’d ask if they’ve really tried everything they can to heal their body image issues before resorting to injections. ”

The influencer also bravely opened up about her body image issues growing up.

“I struggled with disordered eating as a teenager and found being skinnier didn’t solve my problems like I thought… I still hated myself because what I really needed to work on was my mindset.

“Confidence comes from within not from a number on the scale or a dress size.”

It’s often difficult to feel confident and sexy, especially when all we see are digitally-altered images on our feeds.

But Sadie’s message is loud and clear: “The biggest way to overhaul your body image and confidence is to work on accepting yourself.

“It sounds backwards but there is no peace like having the mindset of ‘this is me and I’m okay with it’.

“A lot of our perceived ‘flaws’ are just normal human things, such as rolls, cellulite, stretch marks or …. So many women have them yet we think they’re awful?”

The body positivity influencer, who has more than 87k followers on her Instagram page, urged people to follow others who have the same body – and it might just do wonders on your self-esteem.

“We’re so harsh on ourselves but sometimes seeing someone else with our bodies can make us realise, ‘Wow she looks amazing but looks like me? So why don’t I think I’m amazing?’

“It helps you see yourself in a new light and can give you great styling tips.”

Every woman deserves to feel confident and empowered in everything she does and wears – and this was the exact message of Pour Moi’s ‘Doing It Pour Moi ’ campaign where Sadie starred.

The influencer, who used to hide behing baggy clothes, told us: ”Learn how to dress for your body and work out what makes you feel great.

“Making an effort on the outside usually translates to the inside. That’s why I love gorgeous lingerie from Pour Moi as it makes me feel feminine and sexy!

“It’s an instant confidence booster and subconsciously tells your brain that you’re worth dressing up for and looking good even if you’re not your ‘ideal weight’.”

A survey conducted by Pour Moi for their Doing It Pour Moi campaign found that one in five women over 30 say they have never felt confident at any age – highlighting why voices like Sadie’s and her body-confidence message matter.

This is why Pour Moi’s lingerie collection is designed to fit and flatter every shape, combining support, comfort, and on-trend style.

From bold prints and classic colourways to delicate lace and super-soft fabrics – including their bestselling Sofia Lace Embroidered Side Support Bra , with one sold every four minutes and worn by Sadie – each piece is made to help you feel confident all day.

With sizes from an A to a J cup, Pour Moi ensures you never have to compromise on style, fit, or comfort.