DECEMBER is the month for Christmas parties, which means it's time to find the perfect dress.
Shoppers are flocking to Sainsbury’s for an “effortless and modern” dress that will carry them through the festive season.
Shoppers are excited about the new satin dress at Sainsbury’sCredit: TU CLOTHINGThe supermarket’s fashion team describes it as ‘effortless and modern’Credit: TU CLOTHING
Tu Clothing is the supermarket's in-house fashion brand, consistently delighting fashion enthusiasts with trendy items at affordable prices.
For AW25, the fashion team has excelled with a partywear collection featuring sequins, bow details, and festive T-shirts taking center stage.
They claim that the new collection “reinvents modern partywear” with striking silhouettes, rich colors, and luxurious textures.
If sparkles and glitz aren’t your thing, their Brown Lace Satin Cami dress—available in sizes 6 to 20—will still make a statement this Christmas.
This dress is typically priced at £30 but is currently on sale for just £24, making it the ideal time to grab it.
It can be styled in two ways—worn alone or layered over jeans—making it a versatile addition to your wardrobe.
Describing the new arrival on their website, the Sainsbury’s team states: “A chic, on-trend piece crafted from soft brown satin with a delicate lace trim.
“Its straight hem with a side split design makes it perfect to wear alone or layered over jeans for effortless, modern styling.”
Shoppers have been eager to get their hands on the new dress after it was highlighted as a “major drop alert” on Tu Clothing's social media channels.
One customer exclaimed: “Stunning for Christmas.”
“Oh my gosh, I'm running now,” another replied.
Someone else commented: “I ordered the brown one.”
A fourth person added: “So gorgeous!!!!”
However, while satin and lace are prominent fashion trends for AW25, not everyone is sold on Tu’s latest piece.
One individual questioned: “Who thought of the idea to wear nighties as evening dresses? It feels like wearing pajamas on the school run.”
A second joked: “I wear those to bed, lol.”
A third agreed: “Looks more like a nightdress.”
The discussion surrounding the satin dress follows recent praise for a stylish new knitwear item from the supermarket.
The TU fashion team has developed a knitted staple that can be worn either as a mini dress or an oversized jumper.
Describing it online, the team says: “This neutral dress is made from a cable knitted fabric, crafted with wool for added warmth.
“Featuring a flattering roll neckline, long sleeves, and cut to a mini length.
“It's the perfect piece for day-to-night occasions this season.”
It is available in two colors: a neutral stone shade and a seasonal chocolate brown.
Additionally, Sainsbury’s isn’t the only supermarket launching exciting new winter items.
Shoppers are excitedly racing to their nearest Asda store, eager to purchase a viral sequin dress.
Not only is it “gorgeous,” but it’s also perfect for Christmas parties.
Is Supermarket Fashion the New High Street?
DEPUTY Fashion Editor Abby McHale shares her thoughts:
Supermarkets have significantly improved their fashion lines. Nowadays, while doing your weekly grocery shopping, you can also find a selection of stylish, budget-friendly pieces for the whole family.
Tesco recently reported a 0.7 percent increase in quarterly sales, thanks to ‘strong growth in clothing,’ and M&S has been recognized as the top destination for womenswear on the high street.
Asda’s clothing line, George, generated £1.5 million for the supermarket in 2023, with 80 percent of Sainsbury’s clothing sold at full price rather than being discounted, and Nutmeg at Morrisons also saw a 2 percent increase in sales over the past year.
So, what makes supermarket fashion so successful?
Aside from being affordable, the clothing is also of good quality—with many items participating in initiatives like the Better Cotton Initiative.
Often, they focus on classic pieces that customers can wear year after year.
Moreover, because they purchase large quantities, they can quickly turn around stock and offer lower prices due to volume buying.
Frequently Asked Questions
What sizes are available for the Brown Lace Satin Cami dress?
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Shoppers are excited about the new satin dress at Sainsbury’sCredit: TU CLOTHING
The supermarket’s fashion team describes it as ‘effortless and modern’Credit: TU CLOTHING
