Primark Shakes Up Its Beloved Knickers, Leaving Shoppers Frustrated: “They Were Once Incredible!”

Published on November 12, 2025 at 04:58 PM
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PRIMARK shoppers have been left fuming after noticing a major change to the chain’s viral knickers.

Not only are gutted by the huge alteration to the once seam-free , but one woman is begging for answers on why the change has occurred in the first place.

NINTCHDBPICT001038025262Primark has left shoppers fuming after making a huge change to their viral Invisible Mini KnickersCredit: tiktok/@aboutlelli NINTCHDBPICT001038025266And now, fashionistas are saying they’ll be shopping at M&S or Shein insteadCredit: tiktok/@aboutlelli

Posting on , Leila, a , and UGC content creator filmed herself in the lingerie section of her her local as she voiced her shock at the .

As well as this, she also asked the chain to address the huge alteration to the once “amazing” knickers.

The brunette said: “If someone from Primark is watching, I need you guys to tell me what’s up.”

Showing off the three-pack of Invisible Mini Knickers, which are made using a minimum of 50% recycled nylon, Leila added: “I used to love buying the invisible mini seam free underwear because they are perfect under my , under my tighter – they used to be amazing.”

Addressing the unwanted change, she continued: “Now, they’ve got this seam here, so they’re not really seam free, are they?

“I bought a pack two weeks ago and you can see the whole outline if I wear my leggings at the gym – what’s that all about?”

Clearly unimpressed, Leila begged for an explanation.

She fumed: “I really don’t like this at all, so if is watching, please tell me why you decided to change the design, because this is not seam free and they are definitely not invisible anymore.”

Leila’s clip, which was posted under the username @ aboutlelli , has clearly left many open-mouthed, as it has quickly racked up 233,400 views.

But it appears it’s not just Leila disappointed with the knicker change, as numerous eagerly flocked to the comments to share her similar frustrations.

One person said: “Honestly I thought the same thing!!!! It made zero sense.”

Another added: “I got some of the new ones and I don’t like them too.”

Why is Primark the place to go to for bargains?

JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.

  • They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
  • They “do very little advertising”
  • While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
  • And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.

For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.

A third commented: “I completely agree, I was so confused when I could see them through my leggings lol I thought I had brought the wrong ones.”

Not only this, but one asked: “Agree!!! What’s happened?”

M&S is my go to now Primark have changed them

TikTok user

To this, Leila wrote back and cried: “Honestly so annoying, they were literally perfect.”

Meanwhile, someone else chimed in and explained: “Yep I buy them from now.”

And that’s not all, as another penned: “ is my go to now Primark have changed them, slightly more £ BUT they are sooo comfy and 100% seamfree and invisible.”

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