WHETHER you are gearing up for a hot Valentine’s Day date or simply looking to elevate your underwear collection, now is the perfect time to snap up some new lingerie.
Making the most of the steamy February celebrations, numerous celebrities have pulled out all the stops to turn heads with their racy lingerie ranges this year.
Sydney Sweeney has launched her new Syrn lingerie collection just in time for Valentine’s DayCredit: SYRN
Sydney has certainly turned heads with her racy new line, which features sultry matching setsCredit: SYRN.com
Sydney showed off her enviable curves in the new campaignCredit: Not known, clear with picture desk
Sydney’s range caters for bra sizes up to 42DDDCredit: Refer to source
The Flirt Triangle Bralette – $54 (£39.55) from Syrn
UK lovebirds are set to fork out a staggering £1.5billion on with a portion of that going towards steamy bedroom ensembles.
With that in mind, stars such as and are hoping to cash in on the February 14 boom.
Hoping to set hearts racing is , who recently launched her new sizzling underwear collection in time for Valentine’s Day.
The 28-year-old Housemaid actress with a raunchy campaign, with the collection catering for bra sizes up to 42DDD.
Whether you are looking to impress or simply give your underwear collection a facelift, here are the hottest celebrity this year…
Kim Kardashian – Skims
Kim Kardashian modelled this head-turning lacy set for her Skims brandCredit: Pacific Coast News
As well as skimpy lingerie, she also modelled this cute £58 ‘You Wish’ topsCredit: Instagram/Kim Kardashian
You Wish Tee – £58 from Skims
When it comes to underwear, one of the leading famous faces is still and her which she founded in 2019.
Although she initially shot to fame for her shapewear, the reality star has grown the business into a multi-billion-dollar fashion empire.
And she doesn’t miss an opportunity to get stuck in for promoting the latest items, with her from the brand last month.
Mum-of-four Kim modelled the Skims’ Silk Lace Unlined Demi Bra and matching Silk Lace String Thong , both made from silk and black lace.
Kelly Brook – Next
Next has announced its first DD-K fuller bust lingerie edit with model Kelly BrookCredit: Next
As well as bold choices, there were also some gorgeous pink floral ones tooCredit: Next
Kelly modelled the 22 sets from the range, including this black matching knicker and bra comboCredit: Next
Black/Pink Pad Balcony DD+ Lace Bras 2 Pack – £30 from Next
Black/White High Leg Lace Knickers 2 Pack – £18 from Next
She wowed in the last year, and now model and actress is promoting her own lingerie collection.
Her collaboration with Next is the retailer’s first DD-K fuller bust lingerie edit.
Featuring pretty pink florals, classic neutrals and striking black sets, there are 22 options to choose from, with prices ranging from £22 to £47.
Kelly shared: “This collaboration feels honest and accessible – it’s lingerie designed for real bodies and real lifestyles.
“The edit is shaped by years of understanding my own body and knowing what makes me feel confident, comfortable and feminine. I wanted something that women could actually wear, love and feel good in”.
Emily Atack – Agent Provocateur
Emily Atack is the face of Agent Provocateur’s SS26 campaignCredit: Claire Rothstein
The SS26 campaign brings to life the refined elegance of British aristocratic glamour, reimagined through, the scandalous, indulgent rhythms of countryside living in the late 1980sCredit: Claire Rothstein
Lisetta Plunge Underwired Bra – £125 from Agent Provocateur
Devilette Skirt – £195 from Agent Provocateur
Agent Provocateur has announced Rivals star as the star of their tantalising 2026 campaign.
The SS26 range is described as being “very late-1980s, over the top and really fun”, and Emily can be seen posing in an array of lingerie pieces in the extravagant setting of Camfield Place.
Emily, who was chosen for being “feminine, playful and unapologetically risqué”, and who stars in the role of “The Duchess” in the shoot, said: “I’ve always loved Agent Provocateur as a brand, but had no idea there was such an incredible, creative team bringing it all to life.”
The new collection is available in stores globally and online.
Rihanna – Savage X Fenty
Rihanna never fails to bring the heat with her Savage X Fenty Valentine’s day rangeCredit: savagex.com
This year, the theme is Love So Savage: A Modern Ode to Aphrodite, themed on the Greek goddess of loveCredit: savagex.com
Rihanna left no crumbs modelling this red and black floral bra in the promoCredit: savagex.com
Sinful Rose Bra – £22 for members, £55 for non-members from Savage x Fenty
Rihanna’s, which has been turning heads since 2018, has thrived on an ethos of inclusivity and unapologetic confidence.
This year’s theme is Love So Savage: A Modern Ode to Aphrodite, centred on the Greek goddess of love.
S&M and Kiss It Better singer Rihanna, 37, is front and centre of the campaign, and looks every inch a modern day Aphrodite,
While operates a membership model, you can check out your basket as a “non member” too.
Hailey Bieber – Victoria’s Secret
Hailey Bieber is starring in A Very VS Valentine’s campaign for Victoria’s SecretCredit: Victoria's Secret
The photoshoot embodies the theme of ‘the ritual of romance always starts with VS’Credit: Adrienne Raquel for Victoria's Secret
Hailey posed in a number of the products from this year’s range, including this red hot setCredit: Adrienne Raquel for Victoria's Secret
There are also cute camis and shorts sets for a girly night inCredit: Victoria's Secret
Angel Pink Tie Front Satin Kiss Cami Set (top and shorts) – £50 from Victoria’s Secret
She may have sold her for $1billion, but Hailey Bieber is also raking in sales for Victoria’s Secret too.
She is one of the faces part of their 2026 Valentine’s Day lingerie campaign, and fronts their “Very VS Valentine’s” range.
Hailey, 29, has , which combines sultry and playful pieces, from heart-chiffon bralettes, to cami-and-short sets that could be ideal for Galentine’s movie nights too.
With pieces starting from £10 for knickers to £129 pjs, there is something for every budget.
Rosie Huntington-Whiteley – M&S
Rosie Huntington-Whiteley for M&S has had a long-standing partnership with Marks and Spencer and also has a gorgeous Valentine’s Day rangeCredit: M&S
Rosie modelled this beautiful purple lingerie set ahead of this year’s celebrationsCredit: M&S
Saffron Satin & Lace Wired Plunge Bra – £28 from M&S
Supermodel and businesswoman has carved out a prominent space in the lingerie market through her long-standing deal with Marks & Spencer.
While the 38-year-old doesn’t own her own independent brand, her Rosie for M&S range has been going strong for over a decade.
The collection aims to provide everyday luxury with approachable staples, and this year’s Valentine’s Day assortment is no exception.
Shoppers can take their pick from £14 lace-trimmed bras to £10 soft briefs.
Dita Von Teese – own brand
Dita Von teese turning heads showing items from her own underwear rangeCredit: Refer to source
Her lingerie line oozes ‘old-Hollywood romanticism’Credit: Refer to source
Often thought of as the “Queen of Burlesque”, has gained a legion of fans thanks to her jaw-dropping lingerie and styling.
And in order to help fans elevate their own boudoirs, the 53-year-old performer has brought out a number of her own lingerie lines.
For Valentine’s Day this year, there are a number of show-stopping pieces in her themed range crafted to evoke old-Hollywood romanticism.
Prices start at £30 for patterned G-strings, rising to £70 for her lacy Velveteese suspender.
Sinead Doohan’s tips to help you build inner confidence this Valentine’s Day
IF you want to embrace body positivity this Valentine's Day, look no further...
- Embrace inner acceptance
“True confidence comes from cultivating self-worth. Recognise that the beliefs you hold about yourself shape what you attract into your life. If you don’t love yourself or believe you’re worthy, you may unconsciously invite experiences that reflect those beliefs. To build inner acceptance practice gratitude for your body and surround yourself with people who affirm your worth.”
- Cultivate emotional self-awareness
“Body confidence grows when you understand your emotional triggers and how they influence your perception of your body. Instead of avoiding these feelings, challenge and reframe them. Wearing lingerie can be empowering when it comes from a place of self-love and self-acceptance.”
- Prioritise acts of self-love
“Small, intentional acts of self-love and self-care can have transformative effects. One such act is buying yourself beautiful lingerie, not for anyone else, but for yourself. Lingerie serves as a physical reminder of your worth, enhancing your connection to your body.
- Create space for self-celebration
“Celebrate yourself with rituals that nurture your confidence and self-worth. Whether through self-care, writing love letters to yourself, or reflecting on your growth, these acts remind you that you are worthy of love, joy, and celebration.
“Building confidence in relationships starts with strengthening your connection to yourself. To help you break free from limiting beliefs and build confidence. By shifting limiting beliefs, deepening emotional self-awareness, and embracing inner acceptance, you can break free from cycles of self-doubt and open the door to lasting love in your life. Embracing self-love will not only transform your relationship with yourself but also enhance how you connect with others.”
Eze Chidiebere Paul
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