MARMALADE is facing a rebrand thanks to PM Sir Keir Starmer’s EU reset, sparking fury over fresh Brussels meddling.
The fruit spread — famously Paddington Bear’s favourite food — will have to be labelled “citrus marmalade” under new plans.
Paddington Bear’s favourite food marmalade is facing a rebrand as Britain prepares to re-adopt EU food lawsCredit:
Prime Minister Sir Keir Starmer is under fire with marmalade now set to carry the ‘citrus marmalade’ labelCredit: PA
The move comes as Britain prepares to re-adopt EU food laws to boost trade and cut for exporters.
Brussels decided to widen the word’s legal definition so jams made from fruits such as plums or figs can be marketed as “marmalade” across from June.
To distinguish traditional products, from oranges, lemons and limes will carry the “citrus marmalade” label.
business spokesman Richard Tice said: “No bungling Brussels bureaucrats should be telling Brits how to label our delicious marmalade. Hands off our marmalade!”
Until recently, — influenced by British lobbying in the 1970s — protected the word marmalade as a citrus preserve.
But it caused confusion in parts of where variations of the word marmalade are used for many fruit spreads — which has led to the change.
The new rule is already applied in under the Windsor Framework.
Now ministers are considering extending it to , and , possibly by next year, as part of a deal covering more than 70 EU food regulations.
Defra has previously warned the changes “could be confusing for UK consumers”.
Manufacturers could face relabelling costs, while some fear it risks interfering with a staple closely tied to British heritage.
Eze Chidiebere Paul
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