I’m a ‘midlife make-up artist’ & swear by a ‘press & roll’ tip – it covers eye bags & reduces the appearance of wrinkles

Published on July 26, 2025 at 02:23 PM

A PROFESSIONAL beauty guru has shared a simple hack to cover eye bags, whilst reducing the appearance of wrinkles.

So if you’re not sure how to apply correctly, you’ve come to the right place and will need to listen up.

Woman demonstrating concealer application techniques for older skin.
A professional make-up artist has shared a top tip to cover up eye bags
Woman demonstrating concealer application techniques for mature skin.
With this trick, you’ll need to ditch your beauty blender and use your fingers to blend in concealer

, who is passionate about empowering women in their prime, is a ‘midlife artist’ who works at a NARS counter in .

Now, the has demonstrated how to ensure concealer sits correctly and in the most flattering way possible under the eyes.

Posting on and sharing her expert advice, Carina responded to a comment that read: “I find the concealer goes into my and they look worse around the eyes and crows feet.”

To this, Carina stressed the importance of using the right product, that is the correct shade for you.

According to this , to ensure your eyes don’t look , you’ll need a matte product that matches your skin tone.

To demonstrate, she used the Soft Matte Complete Concealer from NARS.

But instead of just applying the concealer to the area, Carina explained that it’s important to hydrate the area too.

As a result, she used a tiny amount of , the size of a rice grain, with a small amount of concealer and stressed: “Take your concealer that matches your skin and make a little paste with that.”

Once she’d made her paste, Carina applied it lightly under her eye and then shared her , which involves using your finger, rather than a beauty blender or brush, to blend and smudge in the product.

Carina added: “Then just press and roll, press and roll and press and roll that into the dip.”

Following this, she confirmed: “You might want to go over that a couple of times, but you can see that by pressing it on and also using that hydrating cream, it does look better.

“But that’s because we’ve gone in with the same colour as our base - you’ll never be able to get rid of it completely, but what you can do is try to minimise it.”

Carina stressed the importance of choosing a concealer that isn’t a lighter colour than your .

She claimed that if you do so, you will highlight the area and “bring attention to it.”

As a result, she described this method as “camouflaging the problem.”

You can see that by pressing it on and also using that hydrating cream, it does look better

Carina

The acknowledged that hiding problem areas with is all about “tricks and placement” whilst “playing with light and dark” shades.

Following this, she concluded: “Just remember, if you’re finding it goes into , you want something that is coverage but not drying and matte.”

Beauty fans beam

Carina’s clip, which was posted under the username @ primalwoman_ , has clearly left many open-mouthed, as it has quickly racked up 354,800 views, 7,178 likes and 952 comments.

were thankful for Carina’s advice, particularly those in their fifties and above.

One person said: “I have to say this is one of the best demonstrations for under eye make-up that I have seen. I’m 51 and love those great tips. Thank you.”

Another added: “Thank you so much for taking time out of your day to help with these tips. I need all the help I can get.”

A third commented: “I’m 53 and are a big problem for me!!! I am definitely going to try this. So glad to have found you here!! Thanks for the tutorial!!!”

Meanwhile, someone else beamed: “Absolutely brilliant, what a difference that has made.”

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