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‘In our cowboy era,’ fashion fans race to Primark to get the ‘summer concert essential’ that’s loved by Beyonce

Published on May 12, 2025 at 08:29 PM

AS summer approaches, Brits can finally start preparing their summer wardrobe.

From festival outfits to BBQs and parties, the is the perfect time to get creative with your attire.

Customers entering and exiting a Primark store in London.
Shoppers are racing to Primark for their latest summer essential
Beyoncé performing on a horseshoe-shaped stage prop.
Beyonce’s concert features the singer in western-inspired style
White cowboy hat with star accents and denim jackets.
White cowboy hat with star designs

And has fashion fans covered.

It’s no surprise that shoppers are flocking to the popular budget retailer to snap up the latest collection.

Taking to their TikTok page, Primark shared a video showcasing their stylish new accessories, which they’ve dubbed the perfect “summer concert essential.”;;

Fashion lovers can embrace a new season makeover with these western-inspired cowboy hats.

Primark captioned the video: “It’s a boogie and a real life hoedown.”;;

The retailer is offering a selection of cowboy hats in a variety of styles, including denim adorned with star-shaped diamantes, as well as classic white, for £12,

They also feature straw hats available in black and beige, for £9, alongside black and white velvet hats with brown accessories wrapped around them.

The video has already racked up over 173.5k views within nine hours of being shared, with 11.1k people hitting the ‘like’ button.

At the time of reporting, there were also 105 comments, as shoppers eagerly shared their excitement about the new arrivals.

Many reckon the hats are perfect for Beyoncé’s concert as she embarks on her latest tour.

This marks the singer’s tenth concert tour, where she’s embracing western style alongside her two daughters.

The American singer, 43, two weeks ago in .

Her two-hour, 45-minute performances feature songs from her Grammy-winning 2024 album, which has a distinct country vibe.

Throughout her concerts, Beyoncé hasn’t shied away from showcasing her love for , which is why many fashion fans are thrilled by Primark’s latest addition.

Denim hat with star embellishments held in a store.
Denim hat with star embellishments
Brown cowboy hat with brown ribbon, shown with denim jackets and jeans.
Brown cowboy hat with brown ribbon
Black cowboy hat with silver chain detail among denim jackets.
Black cowboy hat with silver chain detail

One fan commented: “Beyoncé has made such an impact, and I am here for it.”;;

Another praised the hats, adding: “Just say Beyoncé.”;;

Meanwhile, a third simply said: “Omg, I love this.”;;

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