LORRAINE Kelly is at the centre of a baffling mystery after the episodes of her show were slashed by ITV.
Just days before her programme, it was celebrated by ITV for a huge milestone.
Bosses had been thrilled to announce had celebrated three record breaking months of viewing figures.
The show, which launched in 2010, peaked at 1.1million viewers each day and the channel was quick to crow about it.
In a press release sent out on Monday, ITV said: “Lorraine has experienced a succession of record breaking months with February, March and April of this year each amassing the highest ratings for the programme in four years.
“Lorraine reaches 1.1M people every day and 2.7M people every week.”;;
But despite this massive achievement, and production teams and talent were told Lorraine episodes will also be cut by 30 minutes a day.
From January 2026, will air daily from 9.30am until 10am, which is a change from its current 9am to 10am slot.
In a further switch up, it will now broadcast for only 30 weeks of the year.
This change means stand-in presenters who are currently used in Lorraine’s absence will no longer be needed for the remaining 22 weeks.
will now fill the first 30-minute slot Lorraine currently holds.
It will run from 6am until 9.30am, extending its current slot of 6am until 9am, and will be produced by a dedicated team withinITVat ITN.
During the weeks when Lorraine is off air, GMB’s broadcast will also be extended until 10am.
Lorraine’s show isn’t the only programme to be affected by the new and brutal shake-up by the broadcaster.
Fellow ITV Daytime showsand are also in line for big changes.
All three shows will be made by ITV Studios and broadcast from a new location in central.
Loose Women will also broadcast fewer episodes, with ITV saying it will air “on a seasonal basis for 30 weeks of the year”;;.
The lunchtime panel show and This Morning will, however, be unaffected by the scheduling changes and remain in their regular slots.
This Morning will continue to air from 10.30am to 12.30pm and Loose Women from 12.30pm to 1.30pm.
While on-screen talent will remain secure in their roles, some production staff will be victims of the reshuffle.
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, said: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proudhistoryof trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”;;
The reshuffle comes amid a desperate cost-cutting drive at the broadcaster.
It is hoped the changes will help fund award-winning, agenda-setting dramas like Mr Bates vs ThePost Officeand coverage of sportingcompetitionslike the 2026World Cup.
