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French seaside town once the ‘Pearl of the Atlantic’ that now looks more like Brazil

Published on May 04, 2025 at 08:01 AM

ONCE known as the ‘Pearl of the Atlantic’, a town in France has been compared to Brazil since being rebuilt.

Unfortunately, during , Royan was almost completely destroyed.

Belle Epoque-style house in Royan, France.
During World War Two, much of Royan was destroyed including villas from the 1930s – like the above
Royan, France seafront with apartment buildings.
After the war ended, architects redeveloped the town with a Brazilian-style
Modern orange and white house in Royan, France.
The villas that were then built in the 1950s appeared less Gothic and predominantly feature white concrete

However, this gave architects the chance to completely redesigned the town as only a few villas survived.

Today, the town is full of white concrete low-rise buildings.

Only a select few of the original villas remained, some of which are on the seafront.

Charlotte de Charette, a expert from the area, told The Connexion: “It was a deliberate choice to be low rise, to fit into the surrounding countryside.

“The main architects and urban developers were influenced by Brazilian , which is why white concrete curves predominate, instead of the grey used in places like Le Havre.”;

The more modern look meant that the former style of the town has disappeared but in its place, Brazilian-inspired concrete roofs appeared.

Many of the villas built by architects after the war are now worth a fortune.

One villa, located about five minutes from the beach but without sea views, recently went on the market for €1.1million (£942,199).

It four bedrooms, a large garden with a and a bright, sunny living room.

In comparison, one of the remaining villas from the 1930, located only 600 metres from the , with two bedrooms, is worth €440,000 (£376,879).

But the emergence of the new villas in the 1950s were not greeted with open arms by local residents.

Charlotte explained that for a long time the villas did not have the same value in the eyes of the locals as the 1930s villas.

However, that has now changed and some of the 1950s are sold within days of being put on the market.

Rules in the area have been introduced to protect the villas, meaning that it is forbidden to put external insulation on walls and are only allowed if they cannot be seen from the road.

The rules also protect original doors and fittings, may of which are unique having been made by artisans using wood, glass and metal.

Aerial view of Royan, France, showing the covered market and coastline.
This postcard from the 1950s shows the Brazilian-style villas with terracotta roofs, that emerged following the war
Person walking on a sandy beach with buildings in the background.
The town now has a mix of 1930s and 1950s villas

“It is an effort but almost everyone agrees that it is worth trying to keep the vision alive of the people who rebuilt the town,”; Charlotte added.

Royan’s history dates back to the 19th century, when it developed as a holiday resort.

Rich families from Bordeaux would take boast down the estuary, and visitors from Cognac and Libourne would flock to the region.

A railway then arrived in 1875, allowing more visitors to travel to the town and build

This result in holiday villas with grand towers – all in Gothic style.

Street scene in Royan, France, showing 1950s architecture.
Many of the 1950s villas are now protected and fetch a lot of money when on the open market

One holiday village – Le Parc – stretched from the beach to the hill behind it and was full of ornate buildings.

Names like the Prince of Wales and stayed in the town and helped it to gain the nickname ‘The Pearl of the Atlantic’.

When the German navy put huge guns and bunkers along the estuary mouth and buried mines across the town during Royan completely changed.

As a result, Royan eventually ended up flattened by bombing raids and was one of the last towns to be liberated.

It wasn’t until the 1950s when the town redeveloped.

Villas and fishing huts along Pontaillac Bay.
Royan sits on the coast along from La Rochelle

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