DETERMINED to check my reflection, I head for the bathroom ready to do battle for my spot in front of the mirror.

But then a hand swoops in and grabs the can of hairspray from the shelf, and I’m beaten — again.

Journalist Julie Cook and husband Cornel, who is getting a second hair transplant, are pictured together.Julie with Cornel after his first hair transplant, which he was not satisfied withCredit: Lorna Roach Back of a man's head after a hair transplant, with a shaved scalp, a yellow antiseptic stain on the crown, and surgical lines drawn with a marker.The procedure mapped on his shaved headCredit: Supplied Cornel with a drawn guideline on his forehead for a hair transplant.Cornel’s new hairline marked upCredit: Supplied

Sounds like a fight I’d have with my image-conscious 12-year-old daughter?

Well, think again — because it is actually one I’m tackling with my husband Cornel — a man in his forties who is intent on checking his .

Cornel, 45, had a in March last year and his receding hairline has since been replaced with an impressive, bouncy bouffant.

But remarkably, he’s not content with that one gruelling procedure costing an eyewatering £3,000. Now, he’s recovering from his second turn under the needle, which cost an extra £2,000.

Worse still, to pay for it, he’s dipped into the cash we had put away for a brand-new tiled shower suite.

It seems blokes are obsessed with their locks these days.

I label hair transplants “Botox for men”, so ubiquitous have they become.

According to the London PRP Clinic, 50,000 British guys undergo the procedure each year, with the number of treatments in the UK increasing 60 per cent since 2020.

Many men choose to go abroad, to destinations such as , because it can be half the price.

I was alarmed to hear how even singer , a whipper-snapper at 32, to his tresses.

On Brittany Broski’s Royal Court podcast, the former singer was asked if he was lying about anything, to which he replied: “Yeah”.

When Brittany pressed, “Are those fake?”, his playful res-ponse was: “No. This hairline though . . . ”

So what is it that makes men so obsessed with their hairline?

And why does it seem that some are more vain than ever?

‘New personality’

According to Data Bridge Market Research, the UK men’s grooming market is valued at £900million and expected to reach £1.7billion by 2032.

I’ve got to be honest, a receding hairline is something I find quite distinguished.

Think actor and singer — both men who rock fading follicles.

They look experienced and masculine, and I, for one, don’t want some floppy-haired Nineties lookalike.

I want a man to look like a man — if that means a receding hairline, so be it.

Cornel and I met in 2005, when he was 25 and I was 28. Even then, he had a high forehead, but I liked it.

Cornel with short hair wearing a white patterned shirt.Cornel, pictured in 2008, when he first noticed his hairline recedingCredit: Supplied A man with a shaved head and a black headband wears a light blue shirt after a hair transplant.Bandaged bonce after graftCredit: Supplied

Over the years, his hair has receded — significantly, he reckons — and while the back has remained fluffy and full, before his transplant a year ago his hairline had crept towards the mid-point of his scalp.

Often, he moaned about how he didn’t like it, and he would wash his hair with painstaking care so as not to lose any more precious strands.

He bought pricey shampoos that promised to thicken and preserve hair but, ultimately, nothing worked.

So, finally, in 2025 he decided to get a transplant. He did extensive research — watching videos online, reading clinic reviews, and checking whether it was safe, if it would be successful and how long the procedure takes.

And although it was much cheaper to have it done in Turkey, he chose a clinic in London.

It cost £3,000, a relatively cheap price for the UK, and he used savings to pay for it.

When the hair growth became thicker, at around the nine-month mark, he developed a slight air of cockiness.

I supported his decision because I could see how much it meant to him.

The process was not a walk in the park. In fact, it took eight hours in total.

Firstly, they shaved Cornel’s head entirely and then took thousands of tiny grafts from hair follicles at the back (where his locks were thick), before then implanting them at the front.

Afterwards, the top of his head was covered with what resembled a blue plastic bin bag, held in place with a chunky strap.

It looked painful and exhausting and, when I picked him up the next morning, I gasped. He had a tight black band wrapped, Ninja-style, around his head.

Tucked into that was what looked a bit like a baby’s nappy — a wad of pink, blood-stained bandage.

Every time I drove over a pothole, Cornel grimaced: “Drive slower.”

Over the next few days, he had to spray his head every 30 minutes with sterile mineral water to avoid infection and stimulate hair growth.

The afternoon after the transplant, I had to wash his head with a cup of warm water to dampen the wadding so that we could peel it off. It wasn’t a pretty sight.

Cornel was banned from sleeping on his back for five nights because friction from the pillow could impede hair growth.

He propped himself up with cushions, like a toddler who is too young to sit up unaided, and slept on the sofa.

The list of don’ts was huge . . . 

  • Don’t apply anything on the head unless advised by the hair surgical team.
  • Don’t bend over, lean forward or turn your head upside down for two days.
  • Don’t sleep on the transplant area.
  • Don’t sleep on your tummy or have sex for seven days.

I played nurse as he recovered, fetching and carrying water (no — caffeine was banned) and meals (nothing spicy as spice dries out the scalp . . . who knew?).

He had to take two weeks off work as a musician. Meanwhile, I had to use my hand like a cup to drizzle warm water over his head to gently clean it.

Slowly but surely, the area began to heal and, after a month, tiny sprouts of hair started poking through.

And with them came a whole new personality. Pre-transplant, Cornel walked past the bathroom mirror without so much as a glance at his reflection.

Suddenly, he was spending hours monitoring progress, checking for minuscule signs of growth and, to speed things up, spritzing himself with strange, posh potions I could not name.

‘Hair dysmorphia’

When the hair growth became thicker, at around the nine-month mark, he developed a slight air of cockiness.

“It’s looking good, isn’t it?” he’d croon, taking selfies. He loved ruffling his fingers through it, too.

Cornel seemed happy and content as his wispy locks turned into a puffy bouffant. It made him look five years younger, I’ll admit. “At last, he’s happy,” I told myself.

Then, last month, we were having dinner one evening when he dropped The Bombshell. I paused, with my fork mid-air.

“I’ve booked in for another hair transplant,” he announced from nowhere. Our kids Alex, 17, and Adriana, 12, were just as shocked.

Cornel after his first hair transplant surgery, with bandages on his head and a visible hairline.After second op, with lots of healing to doCredit: Supplied A man with a beard and dark hair looks directly at the camera, showing the results of his first hair transplant.Hair looking fuller and healthyCredit: Supplied

“But you just had one,” Adriana pointed out, matter of fact.

“Can you even have two in a year?” Alex queried.

Cornel nodded enthusiastically, explaining that while he was happy with his new hair, he wanted his hairline to be even further down.

“I should have asked for more grafts,” he told me. “I want it two centimetres further down.”

Cornel had spent the last year agonising over every new strand he’d grown, and now was showing signs of hair dysmorphia (obsession with its perceived flaws). No amount of reassurance worked.

He shoved under my nose photos he’d found online of ridiculously young men — mostly with bouffant quiffs. “I want it like that,” he said.

“But you’re 45,” I replied, before asking: “How much will this one cost?”

“Just another £2,000,” Cornel said.

At that moment, my plans to retile the shower in our bathroom went out the window. I tried to protest, reassuring him his much-improved hair was perfectly fine — but unlike his hairline, he wouldn’t budge.

On March 10, Cornel went back to the same clinic in London for his second transplant which, in time, will see his hairline move by two centimetres. It was just as gruelling as the first procedure.

The cash he’s spent on both treatments could have paid for a whole new shower suite — and I’m back playing nurse while he recovers.

I’m less than thrilled that he’s forked out thousands on two procedures.

But having spent around £10k on and filler over the past nine years, how could I possibly object?

TOP TIPS

STEVE O’BRIEN of the London Centre of Trichology (scalp and hair experts), says:

  • Transplants are an option if there’s little chance of hair regrowth by other methods, ie topical treatments.
  • Hair may be trans-planted from one part of the head to another but the clinic should check it is strong enough.
  • Read clinic reviews.
  • Turkey can be good value, but allow a week there for the op to settle and to check there is no infection.