"Are You a Chubai? Discover Gen Z's Latest Insult and What It Reveals About You—From Lash Extensions to Whispering Angel and Pilates!"

KEEPING up with all the new Gen Z slang can be confusing – and now there’s a new term to the ever-growing dictionary.

Just as the viral ‘6/7’ phrase has calmed down, the new generation has coined another word: Chubai.

Chubai is already becoming increasingly popular amongst the youngsters and it’s used to describe anything from food to fashion to behaviour they reckon is , regardless of the price tag.

The new slang word is a combination of “” – which Gen Z use for anything that’s undesirable – as well as the influencer hotspot which they think has all the grandeur but no substance.

Although the exact origins are unclear, it’s taken the online community by storm with love rings, French-tipped toe and all-in-one ski suits deemed to be pretentious.

Several viral , such as Oatly and serving pasta in a hollowed-out wheel of Parmesan, have also come under fire.

What else is on the Chubai list – and how does your lifestyle match up?

As well as specific brands and foods, your choice of can be problematic.

In addition to Dubai itself, a lavish trip to will instantly make you tacky, as will any kind of ‘destination’ hen do with your besties.

Announcing a on social media with a snap of your positive test, online and push presents are also to be avoided if you don’t want to be ridiculed by the younger generation.

And according to the new lifestyle police, riding in a – let alone owning one – instantly ruins your credentials on the chic scale.

Taking to LinkedIn , social media expert Jamie Nyqvist warned that the idea is gaining traction – and that it could be seriously problematic for brands that have made it on the no-go list.

“The idea of Chubai popped up on my FYP [For You Page] a few months ago, and I remember thinking, “That’s going to go somewhere”,’ he explained.

“A few brands that were highlighted included Oatly (perhaps oat milk in general), Soho House, Van Cleef jewelry, and Goyard bags.

“That led me to wonder: should Oatly be aware that it’s now considered Chubai? Does Soho House know it’s Chubai?

“While I don’t think specific terminology is that important to factor in, I do think these cultural shifts need to be considered when anticipating fluctuations in a brand’s cultural capital.”

New slang used by youngsters on social media is baffling older Brits and tourists alike.

The bewildering abbreviations range from Savvy B for sauvignon blanc white wine to Corrie Naish for the King’s Coronation and Parrie Limps for .

Other favourites among include Cozzie Livs for the cost of living, Jackie P for jacket potato and Panny D for the pandemic.

A poll of 2,034 adults found people over the age of 50 admit they are left in the dark — and even 31 per cent of 35 to 44-year-olds.

A quarter of Brits thought Corrie Nash was a term for binge watching episodes.

The research was carried out for tour company Evan Evans.